Honda Cars Adopts New Identity for Pan India Dealer Network


All existing showrooms and service centers of Honda Cars India Ltd. (HCIL) will soon adopt a new corporate identity as part of its network modernisation initiative. The new identity accentuates overall appeal in form of exteriors, interiors and a new customer interface for enhanced buying experience. HCIL is also implementing ‘iWorkshop’ – a fully integrated digital workshop management system that combines the key workshop processes into a simple and intuitive solution using the latest technologies, stated the company.

The iWorkshop would help provide real-time updates and a more holistic after sales experience to the company customers. Some of the key features of iWorkshop includes tablet based smoother check-in, estimate on emails, efficient bay management, re-estimate approval & online payment along with pick and drop car facility through Honda Connect application. This will enhance transparency in workshop operations thus contributing towards customer satisfaction. The entire sales and distribution network with 350 facilities in 239 cities spread across the country will adopt the new identity progressively within the next three years.

Rajesh Goel, Senior Vice President & Director, Marketing & Sales, HCIL, said all the elements of the new identity have been designed keeping in mind the needs and requirement of modern day customers.

Anirudh Raheja
Author: Anirudh Raheja
A technology lover by passion, and an automobile journalist by profession. Anirudh has been networking extensively with key industry stakeholders to understand the diversity of automotive industry and keeps himself abreast with the industry developments. He is always keen to learn new things and skills that keep him 'Committed, Resourceful and Motivated'. He tweets @itsme_anirudh