Advik Sets Sights On Mechatronic Solutions For Newer Auto Segments

Advik Sets Sights On Mechatronic Solutions For Newer Auto Segments

Interaction May 2020 Advik Mechatronic Solutions Newer Auto Segments

Over the years, traditional automotive components have had to meet strong mechanical performance parameters and such requirements continue to be the norm

However, the differentiating factor is that most of these components now feature enhancements that enable efficient powering and improved performance levels. Advik Hi-Tech has been supplying mechanical components for the two-wheeler, stationary engine and transmission system segments. In this report, Auto Tech Review looks at Advik’s latest offerings, expansion into newer automotive segments, and focus on electrified powertrains.


Advik is a world leader in oil pump, tensioners and brake systems, supplying to almost every two-wheeler OEM in the globe. In order to expand its portfolio into the passenger car segment, Advik entered into a joint venture (JV) partnership with Germany-based SHW Automotive, to bring in the new variable displacement oil pump. This new oil pump technology plays a key role in enabling manufacturers to adhere to emission norms not only limited to BS VI standards, but also in line with more stringent regulations of 2023.

Another new development from Advik is the electric water pump that is currently focussed towards internal combustion (IC) engine, but will also be carried forward for electric vehicles (EVs). This technology ensures all the main cooling circuits that were powered by the engine are now being powered by motors. This, in turn, reduces the load on the engine, which consequently brings about reduced emissions, explained Nikhil Patil, Assistant General Manager – Marketing, Advik Hi-Tech. The cooling functions for various systems such as exhaust gas recirculation (EGR), urea dosing and heating, ventilation, and air-conditioning (HVAC) are powered by this small electric water pump. This pump can also help maintain thermal efficiency in EVs for cooling of batteries stack, inverter and motors.

Advik has also developed an electric vacuum pump keeping the idea of emission reduction at the forefront. Diesel engines have been running mechanical vacuum pumps, which again take power from the engine. However, this electric vacuum pump cuts-off the engine as a source, and is powered by electric motors. Advik is engaged in discussions with leading OEMs in India for introduction of this electric vacuum pump. The company has also developed electric variants of two products that it had been earlier manufacturing as mechanical systems for BS IV regulations – solenoid purge valve and solenoid secondary air injection. Advik has now developed mechatronic capabilities and built solenoid valves for these components.


Advik has carried out complete design, validation, and endurance testing of all its products, including those mentioned above locally at its facility in India. Only the variable displacement oil pump has been co-developed with SHW and not designed and developed completely in-house. The company has an R&D set-up of around 100 engineers in Pune to carry out development projects. In terms of variable displacement oil pump, SHW is helping with the technology, while Advik drives manufacturing excellence since it will be produced in the Pune plant.

The company has also developed a new product line called EV Suite, keeping in mind the strategy that OEMs should focus on vehicle style, while leaving all other components to Advik. This product line includes a battery management system (BMS) and battery pack, with the BMS already into mass production. Advik has invested in a start-up – Ion Energy – so as to help the latter grow and enter into the bigger accounts of OEMs. The other product in the EV Suite is the motor and motor controller. The motor features a unique design since it is an axial flux motor that is highly-dense, while being more compact, robust and reliable. The company said nobody else in India is currently using such motors, which will be fitted into a light commercial vehicle in India by mid-2020. This motor features a scalable, modular design for which stacks of motors can be added to give multiple higher outputs. This is the unique design that Advik has come up with.

One area that the company is still nascent in is the area of chargers, for which development work is being carried out. Advik is working on developing chargers for two-wheelers, three-wheelers and passenger cars, with products expected to be launched sometime in mid-2020. The chargers would include on-board as well as those for infrastructure companies, and will be compatible with various charger standards such as CHAdeMO, CCS and Bharat among others.


Advik is focussing at entering into the mass passenger car space with its newer products, while making a completely opposite play in the two-wheeler segment in India. The company has a good presence in the mass segment two-wheeler sector, and is now looking at offering products for the niche and higher capacity segments. Through these strategies, the company aims to become three times its current size by 2025, and turn into a $ 300 mn company.

TEXT: Naveen Arul