The experience and process of purchase and sale for a buyer and seller respectively is complex, often tedious. In order to bring some form of order to the entire product lifecycle, Bengaluru-based start-up Let’s Service Automotive Technologies is offering digital services to vehicle owners as well as dealerships. Auto Tech Review caught up with Sachin Shenoy, Co-Founder and CEO, Let’s Service Automotive Technologies, to understand its offerings.
Let’s Service is building a one-stop-shop solution for vehicle ownership through its mobile app. This app provides reminders to two-wheeler owners for periodic servicing, pick and drop services for convenience as well as repairs and roadside assistance. The company is deploying a technology for all ecosystem players, a large chunk of whom is authorised dealers. Let’s Service helps service centres to move their data into a digital format since a number of them still operate on pen and paper.
The company offers three main products – service CRM, sales CRM and a queue management system. The Service CRM – Let’s Connect, is a product that provides dealers a non-intrusive way of reaching out to customers. Shenoy said it has built smart algorithms into the application, enabling dealerships to contact customers at their most convenient time. The main purpose of this product is to act as a non-intrusive system to remind customers of their vehicle’s service schedule and convert them into dealer visits for the same. This product is focussed on ensuring customers return to authorised service centres for regular maintenance.
The Sales CRM product empowers the sales representative at a dealership with an app that is available in his hand-held device. It provides comprehensive data that has been collected from a prospective customer and enables the sales representative to better address on how to convert a pitch into a sale. Shenoy said the app has been developed with the ability to score each prospective customer based on their level of interest and likelihood of purchasing the vehicle. This enables the sales representative to filter the leads based on the prospects that showed maximum interest and try to convert those sales first. There is some sort of science that is brought into approaching potential customers for dealers to get more efficient, he noted.
The queue management system is a smart, token-based system to address customers leaving their vehicles for servicing. The product enables customers to fix a time to schedule their vehicle service, along with information on the type of services they would like to opt for. Once the service is completed, the customer is notified of the same, and can also make online payments for the service provided. Shenoy said this provides a seamless workflow for both customers as well as dealerships from the perspective of vehicle servicing.
CONNECTED VEHICLE PERSPECTIVE
Let’s Service is also developing itself as a one-stop-shop for complete vehicle lifecycle support, by combining technology and IoT. It is doing so by offering a device that needs to be installed onto a vehicle during delivery. This device is offered with an annual membership concept and is sold through the dealerships. The device monitors the vehicle across various parameters and informs the driver of the same, thereby providing information on driving behaviour, vehicle status as well as related alerts and reminders.
This product is a self-charging device having limited functionalities, with a bulk of the heavy-lifting done by the app itself. Shenoy said the app studies the accelerometer and gyroscope movements into the app, just like features found in mobile phones. The information that is captured by this device can be put to use by insurance companies for newer future methods of premium payments. This device will also be synchronised with the dealership software that has already been deployed, thereby providing data on the specific requirements of the vehicle, in terms of servicing and maintenance, he explained.
Shenoy said the objective here is to make unconnected vehicles connected, especially since the connected vehicles wave is expected to hit India at least four years from now. This device advances the entire connected vehicle features and functionalities, and enables customers today to experience it, he added. This would lead to higher adoption of connected vehicle features, since people have already experienced the benefits of it – this is an opportunity Let’s Service is looking to make the most of.
Let’s Service carries out entire development in-house, in order to be able to control the timelines and the experience of its products. Shenoy noted that the company focusses on making the user interface of the app simple and user-friendly, while offering a whole range of service, both to the dealerships and vehicle owners. The company works with authorised dealerships alone, and plans to work with them alone as long as possible because the quality of service offered by authorised dealers is much higher than that of the unorganised sector. Let’s Service believes there is a large amount of data being collected from vehicles on a regular basis, and the appropriate usage of the same can enable connected features to be retrofitted on regular unconnected vehicles.
TEXT: Naveen Arul