Mytrah Mobility Focussed On Sustainable Electromobility Solutions

Mytrah Mobility Focussed On Sustainable Electromobility Solutions

Interaction December 2018 Mytrah Mobility Focussed Sustainable Electromobility Solutions

Electromobility has been generating a lot of buzz in India, although it has not made much headway. The electric vehicle segment is counting on the government to come up with measures that help accelerate its adoption across the country. Hyderabad-headquartered Mytrah Group is focussing on developing and delivering sustainable and subsidy-free energy solutions. Auto Tech Review caught up with Vipin Jain, Chief Technical Officer, Mytrah Mobility, to know about its public transport-centric technology platform given their higher asset utilisation, thereby enabling feasible electric mobility.


Mozev is a tech-enabled platform that offers a single interface transition to electric mobility with a focus on the bus segment and aims to seamlessly integrate various electromobility stakeholders to turn public transport into a preferred commuting choice. The web and app-based platforms are equipped with algorithms that facilitate suitable product planning and procurement as per the route demand, access to charging infrastructure, personalised financing products (buy/lease/rent), fleet management solutions and end-of-life management, thus helping accelerate EV adoption. Jain said the objective is to provide economically viable EV solutions, while staying OEM agnostic and serve innovative financial products to choose from as well as managing the end-of-vehicle life programme.

Symphony is a state-of-the-art tool strategically placed under the Mozev platform that aims at planning EV deployment for public use. Jain said the system analyses existing fleet schedules of the operator along with real time traffic data as well as considers charging opportunities to offer viable solutions that determine the feasibility of electric bus deployment. The platform takes the schedule data, financial calculations like loan tenure, cost of capital, electricity as well as maintenance costs and tries to predict the total cost of ownership over a period of 10 years, Jain noted.

Symphony can also recommend trip maximisation scenarios that increase vehicle utilisation while minimising dead kilometres. Mytrah’s team of engineers have designed symphony to work in tandem with the existing intelligent transport systems (ITS) systems. The company has already helped Government of Karnataka, in identifying routes that are most amenable for introduction of electric buses based on product specification and charging speed, and number of trips that can be undertaken in a single charge. Jain said the symphony tool is designed to answer all permutations and combinations concerning EV adoption like the type of bus required, large or small battery, fast charging or slow charging depending upon the route. As the platform evolves, Mytrah is looking at collaborations among OEMs to talk to each other productively and also develop end-of-vehicle life, including buyback programmes of vehicles and batteries for safer disposal.

Under the Mozev platform, Mytrah has developed Saathi – a platform component that works as a personal assistant for seamless operations of an electric bus fleet by addressing information gaps and functional needs. Jain said a fleet operator will use Saathi to manage and monitor everything related to the fleet, including real time asset tracking, preventive maintenance, service, charge scheduling, driver management, etc. The Mozev Charging Management creates an open network of charging points in the country and also interfaces with Saathi for charger scheduling. Mozev financing opens up viable and long-term funding options for the Indian electric vehicle and battery market, he noted.


The Mozev platform is divided into three different models that encompass virtues of electromobility ecosystem from which the customer can opt from. Under the Supply model, Mytrah will only facilitate customers, where they will make capital investments to own the asset, including both bus and the charger. The Supply model will enable the customer to avail all subsidies and incentives as described by the government. Jain said installation and commissioning of the charging infrastructure will be compensated by the customer.

Under the Hiring model, Mytrah will invest on assets, and will also operate & manage the asset. The charging infrastructure will be installed and managed by Mytrah. Under the Leasing model, Mytrah will have ownership of assets that can be transferred after a stipulated period of time. The operations & management responsibility here lie with the customer and Mytrah will provide with a comprehensive annual maintenance contract (AMC) for support. The customer has to compensate for the installation and commissioning of the charging infrastructure.


India is witnessing a growing thrust on renewable sources of energy. The Ministry of Road Transport and Highways (MoRTH) has already announced that no permit will be required for alternate fuel vehicles in order to boost adoption of alternate fuel vehicles like EVs. Mytrah is also a member of Electromobility Alliance that aims to bring together different stakeholders to interact with the government and help in shaping up a government policy.

Jain said the basic idea is to have a clearly defined EV policy by the government, whether or not powered by subsidies, as it can bring in a faster statistical impact on fuel imports. The mass penetration of any new technology will require both demand side incentives and improved infrastructures. The Mytrah CTO said once the economics come into play, it will not take much time for the unorganised market to become more organised, thus ensuring EVs penetrate more into various Indian cities.

TEXT: Anirudh Raheja