PTC, a leader in providing technology solutions and design software, has moved its focus more towards the current needs of the manufacturing industry, both in India and globally. We spoke with Subash Nambiar, Vice President and Country Manager – India, PTC, who said this move has naturally made the company tread along with current trends and requirements of the industries.
An example of the changing trends within the automotive sector, Nambiar said was in the move from complete mechanical parts, to mechanical parts combined with electricals, and finally to software/ electronics. Therefore, the company's products have also been updated to meet the most trending technologies and their requirements, he added. PTC is also increasing its investments in developing solutions for the manufacturing industry, as it sees more business from there.
The last time we spoke to PTC, it was investing aggressively in its service lifecycle management (SLM) business, which it claims to continue, with a focus also on the manufacturing industry. Nambiar said the SLM, application lifecycle management (ALM) and CAD businesses have performed well, and provide manufacturers with a complete solution in the management of their business. He added that PTC is now looking into technologies like the Internet of Things (IoT) and model-based system engineering (MBSE). Nambiar said PTC is not moving away from SLM, but rather adding more products and additions to the SLM business division.
NEW TECHNOLOGIES ADDRESSED
PTC has grown marginally worldwide, even with the automotive industry still trying to recover from the slowdown it has experienced over the last few years, Nambiar said. The main reason for PTC to invest and develop technologies and products around IoT is that the competition is also looking at such areas of technology. Additionally, the company has also identified a gap in terms of connectivity between the companies other products. Technologies are improving at a fast pace, and the demands of customers are also rising, Nambiar noted.
Nambiar believes that through the development of IoT, PTC will become a single company to offer complete end-to-end solutions for manufacturing companies. The other area of interest and focus for PTC is MBSE, for which the company recently acquired Atego, which is a developer of model-based systems and software engineering applications. Atego is currently being integrated with PTC and this is expected to be complete by October, Nambiar said. The main role of Atego would be to integrate all the complex products of PTC into a framework to assist in easy working for customers. PTC is aiming at providing customers with a complete suite of tools that will encompass all the requirements of a manufacturing company.
Another new technology from PTC is one called 'Unite Technology' that allows users to import and export data from multiple CAD environments into CREO, which is PTC's product design software. Unite technology is unique in a way that various files can not only be imported, but can also be saved into file formats of competitor companies. This also allows for the flexibility of consumers to invest in products of various companies, and not restrict investments into PTC. This has helped PTC acquire new customers, since they can continue to use other CAD environments, and additionally opt for select products from the company, Nambiar noted.
PTC believes that IoT, which is a trending technology, can be put to use in any form of remote monitoring of products. For example, the possible failure, or end-of-life of a component in any automobile can be monitored with the use of such technology. As such, it is highly effective in providing preventive action or information for a product, before it results in any kind of failure, Nambiar explained. PTC's technologies can also download software updates automatically into electronic components that need updates at regular intervals. Nambiar said a number of Indian OEMs are already working on technologies surrounding IoT. It is expected that IoT and related technologies will be applied in India on a large scale within the next five years or so.
PTC has acquired a number of companies in recent times. One of these acquisitions was a company called ThingWorx for the development of products related to IoT, which PTC acquired for $ 117 mn. ThingWorx has been integrated with PTC and is part of the company's product portfolio. Nambiar said the ThingWorx acquisition extends PTC's strategy of supporting manufacturing companies as they create and service smart, connected products. As part of PTC, ThingWorx is expected to help customers in a wide range of industries seeking to leverage IoT.
Another company acquired by PTC was Atego, which is being integrated with PTC, and is assisting PTC in MBSE, to set up a framework for the integration of complex products. It will primarily cater to manufacturing industries, and will help in doing MBSE models for all the company's products.
THE WAY AHEAD
PTC has a very large number of customers in the manufacturing segment using PRO E and CAD products, and the company is contacting them to find out their specific requirements. The company has a suite of products, which it wants to educate customers about, and try to advise them on using to enhance their business, Nambiar noted. The company wants to inform clients of the uses of its various products and the savings that can be made, either directly or through channel partners. PTC is also approaching companies using competitor products and showing them the advantage of moving over to PTC's CREO 3, which allows the integration of files from other CAD platforms.
PTC expects a good future, especially in India, since the company has a complete product offering for all types of customers in the manufacturing segment. It aims to gain newer customers, as well as have present customers choosing new products that the company has developed or added to its portfolio.
Text: Naveen Arul