Lamborghini has launched their latest, the Huracan EVO in India for Rs 3.73 crore. With the new Huracan EVO, Lamborghini has done away with their LP nomenclature and will be following a new manner of badging their cars. The Huracan EVO for instance, has also been given this moniker because of the evolution in the vehicles mechanisms. For the very first time the Huracan comes with an LDVI (Lamborghini Dinamica Veicolo Integrata) that fully integrates all of the sports car’s dynamic systems. It also features an upgraded version of the LPI (Lamborghini Piattaforma Inerziale), that is a set of gyroscopes and accelerators placed in the car’s centre of gravity. At the sidelines of the launch of the all-new Huracan in Delhi, we met with Matteo Ortenzi, CEO APAC, Automobili Lamborghini S.p.A. to understand how Lamborghini perceives the Indian market, learn more about their new launch and also to understand how the Urus super sport SUV has radicalised the strategy at Lamborghini.
NEW SYSTEMS IN THE HURACAN EVO
The new Lamborghini Huracan EVO comes with an intelligent central computing system that the company has named LDVI. Essentially this system is like the brain of the computer which combines inputs from all other dynamic components integrated in the cars architecture, to predict the drivers next move and any inputs the driver may require. The system helps the driver by perfecting the vehicles driving dynamics. Ortenzi claims that with the LDVI, even a novice driver can feel like they are professional race car drivers.
Essentially, the LDVI is capable of providing power and assistance, be it while driving in a straight line or while cornering. The LDVI continuously receives feedback from all systems like the brake, suspension, degree of steering, the way the rear wheel steering is acting, LPI systems that evaluate vehicle lateral, longitudinal, vertical accelerations, as well as roll, pitch and yaw rate, the speed at which a driver enters the corner and many more. The system is also able to perceive the aerodynamics that affect the car and can also factor in atmospheric conditions to enable the LDVI to provide the perfect performance from the Huracan EVO.
Being able to predict the next move of the driver, the LDVI prepares the car for the driver’s next move much before the driver is actually making the move. Ortenzi stated that achieving this feat has been no easy task, with engineers having to slog countless hours behind the scenes, evaluating data from all dynamic components such as ABS, ESP, LDVI and the likes, while the car is at full throttle.The result is a performance drive, with highly characterised drive modes that will ensure the drivers be it professionals or a novice, are able to feel safe inside the super car.
GROWTH FROM LAMBROGHINI URUS
The Urus has been a big success story for Lamborghini, by combining super car like dynamics with SUV proportions, Lamborghini has achieved the near impossible. The result has been a growth of 51% in 2018 for the brand. Ortenzi told AUTO TECH REVIEW, the growth achieved could never have been possible with just sports cars. The Urus has helped Lamborghini achieve the right levels. 2018 was the introduction, and in 2019 Ortenzi claims the world will see the full potential of the Urus. He further stated that the company may be able to achieve sales volumes close to the number of sports cars they sell.
INDIAN MARKET FOR LAMBORGHINI
Lamborghini has been looking at India with big attention. Ortenzi stated that it was a good decision in 2012 to establish the brand here in India and that it is emerging as an important market. The company is currently in a luxurious position to assess the markets growth and potential. Ortenzi expects great things from India as it is slated to become the third largest automotive market globally. He further acknowledged the growth of demographics and the economy, to be a bolster towards growth in the luxury car market. The company is looking to be a leader in the luxury car market, here in India.
HYBRIDISATION TO BE THE FIRST STEP
According to Ortenzi, the company has be closely monitoring the electrification trend globally. They are also aware that this may affect their segment of products. He stated the company will not compromise on emotions and performance, but when the technology matures, the company will be ready to take a step towards electric mobility. For Lamborghini, at the moment EVs are not really at the level of what their sports cars have achieved. He assessed, hybridisation to be the first move and that EVs may follow in the coming years.