Assessing The Customer Value Of Electric Vehicles

For the development of vehicles with alternative drive systems, it is more important than ever to know the potential customers, so that the respective vehicle drive system can be positioned on the market with the right production volumes and the corresponding added value. A method of analysis developed by Daimler and Imug GmbH gives automotive manufacturers and component engineers a possibility to align the vehicle design to thewishes of the future automotive customers.

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