Riding High on Success of Seltos, Kia Poised to Continue Stellar Run

Riding High on Success of Seltos, Kia Poised to Continue Stellar Run

Riding High on Success of Seltos, Kia Poised to Continue Stellar Run
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Kia Motors India has sold 74,250 units of Seltos during the August 2019-February 2020 period 


Slowdown blues may have pegged back the Indian automotive industry, but Kia Motors India has largely emerged unscathed continuing its blockbuster run in the country. The South Korean carmaker has been grabbing the eyeballs ever since it had forayed into the Indian market in August 2019, with the roll-out of the much-hyped sports utility vehicle (SUV) Kia Seltos - a product that has fast-forwarded its presence as the country's fifth largest carmaker within two months of its arrival, surpassing the likes of Renault India, Toyoto Kirloskar Motor and Honda Cars India. A month later Kia Motors India outstripped Tata Motors and became the fourth largest carmaker in India.

The stellar run of Kia Motors India continued as it emerged as the country's third largest carmaker last month, overtaking Mahindra & Mahindra to be behind the likes of market leaders Maruti Suzuki India Ltd and Hyundai Motor Company. Of course, moving ahead of players like Tata Motors and Mahindra & Mahindra is significant in the Indian context and it remains to be how the coming months unfold for the South Korean carmaker.

If the company's Kia Seltos was an instant hit with the Indian consumers, its second offering - Kia Carnival - launched at the 2020 Auto Expo - Motor Show and positioned in the multi-purpose vehicle (MVP) segment, only accelerated its solid run in the Indian market.

The sales numbers for the month of February 2020 would only reinforce the superb run of Kia Motors India - it sold 15,644 units last month - Kia Seltos held sway over the Indian SUV segment with 14,024 units, while the recently rolled out Kia Carnival also delivered, logging sales of 1,620 units. The market performance of Kia Motors India has nothing short of spectacular given the fact that the overall sales of passenger vehicles declined by 4.4 % in February 2020 as compared to January 2020 - interestingly, the carmaker clocked a growth of 1.3 % during this period. The quality, reliability and design prowess of Kia's products have ensured the much-needed customer delight.

Having made the right noises in the SUV and MPV segments, the company will be keen to replicate the successful run of Seltos and Carnival in the Compact SUV segment with the launch of Kia Sonet that was  unveiled at the 2020 Auto Expo , and is expected to be rolled out for Indian consumers in the second half of 2020.

The company manufactures both its Seltos and Carinval from its Anantapur facility in Andhra Pradesh that is equipped with a capacity to produce up to around 3,00,000 units each year.

The company has been around in the Indian market for seven months now, and has collectively sold 74,250 units of Seltos - of course, the sales numbers of 14,024 units for February was a tad lesser than 15,000 units sold in January 2020, but overall the Seltos is poised to sustain its great run along with the Carnival.