A Global Innovation Hub For Portfolio Beyond Mobility

Taking Stock December 2018 Bosch Global Innovation Hub Portfolio Beyond Mobility

Bosch recently conducted its Beyond Mobility 2.0 seminar, where it showcased technologies beyond the mobility business with smart solutions based on growing infrastructure and consumer demand. The company focusses on energy-efficient solutions and connected products, while pursuing a “3S” strategy of Sensors, Software, and Services. Bosch noted that conventional business areas are shifting to digital mode by transforming businesses beyond mobility, as a result of impetus from the Indian government amidst structural reforms.

Over the last few years, the Bosch Group has said its ‘beyond mobility solutions’ have gained 35 % and contributed significantly to its turnover. The company’s initiatives in India are paving the way for its foray into new verticals with digital solutions in the core, be it connected industry, energy-efficiency, smart home or other areas. Bosch is also said to be growing continuously due to successful collaboration of its cross-divisional teams, engineering heritage and strong presence in the Indian market.

The topics covered at the event included digitalisation and connectivity of various products and solutions offered by the company, in addition to smart security, connected transportation, energy solutions, smart factories, and automation and robotics. Bosch said it is transforming the face of the nation’s security systems by providing connected solutions with big data analysis to increase people’s safety. Bosch’s security solutions such as intelligent cameras, public address systems and other technologies are helping cities solve urban transportation and address the safety issue by providing seamless digital platforms, it noted.

Soumitra Bhattacharya, Managing Director, Bosch Ltd and President, Bosch Group, India (L), & Dr Andreas Wolf, Joint Managing Director, Bosch Ltd, India (R), gave key perspectives of Bosch solutions beyond mobility

Soumitra Bhattacharya, Managing Director, Bosch Ltd and President, Bosch Group, India, said the company’s business is undergoing profound transformation, from a hardware focus to models focussing more on services and data. Bosch has the capabilities to develop greenfield technologies that can power industries in a new-age manner, he added. “The key to success will be forging partnership with local players to drive connectivity forward and adopting a localised strategy to meet consumer demand,” Bhattacharya noted.

India is an IT superpower, and is enabling a smart manufacturing ecosystem, noted Dr Andreas Wolf, Joint Managing Director, Bosch Ltd, India. However, he said one of the biggest challenges is in the skill level of the manpower, followed by low levels of automation. Dr Wolf added there is a misconception that the connected industry will lead to job losses; rather there is a large opportunity for reskilling.

The company showcased its products ranging from simple mechanical systems, right up to advanced electronics

ENERGY MANAGEMENT, SMART MANUFACTURING

Bosch Energy and Building Solutions (BEBS) offers various solutions to the country, where energy consumption is expected to triple by 2040. The company has been providing services for commercial and industrial facilities, aimed at decreasing their energy consumption, while at the same time enabling easy monitoring and controlling of energy consumption. The large-scale solar power projects that BEBS has installed are in line with the solutions provided by the company. Mohandas Mekanapurath, Business Head, BEBS, Bosch Ltd, said Bosch is focussing on key areas such as clean and sustainable energy, energy efficiency solutions, and connectivity of the energy infrastructure.

Bosch said Industry 4.0 technologies are a key component of its offerings beyond mobility and in line with this, it is building smart factories with focus on automation, digitalisation, artificial intelligence (AI) and IoT that are boosting productivity, quality and safety. Bosch leverages a unique dual-strategy of being a leading user and provider of Industry 4.0 solutions in the market that ensures it is well-placed to build an ecosystem of business and technology partners to create affordable digital solutions for SMEs and customers. Bhattacharya said India will lose its competitive edge if it doesn’t go through smart automation or create factories of the future.

Within the manufacturing sector, Bosch said it is gaining increased relevance by implementing robotics and automation solutions that augment its smart manufacturing and connected industry solutions in India. The company achieves this by developing solutions that include collaborative robots, IoT and machine learning. Bosch India is partnering with OEMs across industries, and also implementing robotics and automation solutions across its manufacturing facilities, to deploy modern solutions that are improving productivity and safety. The company is implementing these steps with the goal of making the ‘Factory of the future’ a reality. Bosch said the global growth of robotics in manufacturing is at 13 % year-on-year, and this may be slightly higher in India.

Bosch is offering a range of tools and technologies that will aid in smart manufacturing across industries

DIGITAL TRANSFORMATION, EMERGING TECHNOLOGIES

Bosch is also accelerating digital transformation of enterprises and developing solutions that are designed for the usability and affordability needs of Indian customers. The company’s digital consultative division is adopting the 3S strategy of Sensors, Software and Services to enhance its existing products and processes across industry domains. Bosch’s Lead User-Lead Provider strategy ensures it perfects digital solutions by first running them at its own plants and facilities before partnering with customers to enhance their products and processes.

The company further said India is emerging as the company’s innovation hub for the world, by adopting new-age technologies across industries. It is turning itself into an innovation hub by developing solutions based on AI, Blockchain, sensors and other futuristic technologies to build sustainable ecosystems across industries for the future. One of the global innovation centres for AI solutions for Bosch has been set-up in Bengaluru, with transformations being driven through the 3S approach. The company’s innovation accelerates this growth with robust distribution networks, India-specific innovations, consumer centricity, and by entering new market segments, it observed.

In addition, by collaborating and leveraging synergies within and outside Bosch, combined with capabilities in integrating hardware and software, the company is well on its way on a transformative journey – a journey focussed on enabling it to emerge as a leading service provider in the age of digitalisation and automation.

The Experience Centre provides visitors a view of Bosch technologies that have been offered from inception, up until addressing current megatrends of manufacturing and automotive

BOSCH INDIA EXPERIENCE CENTRE

During the event, the company also provided a walkthrough of its Experience Centre, which was inaugurated earlier this year. The Experience Centre provided insights into how Bosch is using emerging technologies of AI, VR/AR and digitalisation in bringing about solutions for customers in smart manufacturing through a connected environment. Bosch is leveraging technologies that will enable customers and end-users to improve the entire product lifecycle management of products, while offering a number of solutions as services.

Bosch is aiming to transition from being an automotive components supplier to an IoT solutions enabler through its range of offerings in all the above mentioned areas. Even with these areas that are mainly beyond mobility, the solutions still have a lot to offer customers in the transportation domain indirectly. This centre brings together what the company has offered from its initial days as a pure automotive components supplier, to the current time of providing complete solutions in the manufacture, supply and maintenance of products and services to end-customers.

CONCLUSION

The Beyond Mobility 2.0 event brought to the fore the fact that the world’s largest automotive components supplier is looking at offering a host of solutions that are beyond the realms of automotive alone. However, a number of these solutions still have relevance to the future of mobility, be it connected, electric or autonomous. There are also multiple solutions that Bosch is working on from the perspective of Industry 4.0, related to manufacturing of products and components for the automotive industry. The company showcased all these solutions, for which it aims to carry out developments through the 3S pillars.

Bosch showed that the factories of the future are being built by connectivity, data analytics, autonomous systems and AI, however, with people and partnerships playing a decisive role. The company believes that India has the appropriate megatrends to support the digital transformation of manufacturing. The future is expected to be smart, connected and exciting, according to Bosch.

TEXT: Naveen Arul

PHOTO: Bosch Ltd