Show Ground: Continental Displays Technologies for Safer Tomorrow


Continental is showcasing a wide range of technologies for two-wheelers at the FISITA World Automotive Congress in Chennai. The focus on the two-wheeler segment is hardly surprising given the fact that India is the world’s largest two-wheeler market and has been growing at a rapid clip. It is important to mention that the Indian government has been pushing for safer two-wheeler mobility in India by introducing mandatory ABS for vehicles above 125cc by April 2019. Continental is looking to cash in on this market need as its range of ABS systems extends from a simple single-channel ABS for scooters and small motorcycles, to the two-channel ABS MK 100, right up to the MK 100 Motorcycle Integral Brake (MIB) system.

Prashanth Doreswamy, Managing Director, Continental Automotive India, said the company is expecting an increase in electronic content in vehicles and added that government legislations will continue to play a key role. Stating that the two-wheeler market is going to be a huge market for Continental, Doreswamy said its R&D contribution globally will grow significantly.

The Continental Automotive India MD said electronic stability control will be the next step to provide comfort and safer journey once ABS picks up momentum in India. Doreswamy added that India is also looking at advanced driver assistance system (ADAS) for which ESC is a pre-requisite as it will enable the vehicle architecture to bring in more technology functions for increased safety aspects into the vehicle. The company is looking at ESC as the next big opportunity in India over the next five years, he noted.

India may be slowly moving towards electromobility but Continental believes that electric is the future of mobility. However, the company continues to develop the internal combustion engine technology, to further drive efficiency and emission control as well as provide hybrid solutions.

Continental claims that it is fully equipped to support the market needs, and address India’s current legislative requirements. The company is also ensuring
that it’s technologically advanced, high-quality products are localised for the market, thereby helping customers maintain price attractiveness of vehicles. Doreswamy said the company expects the industry to post steady growth based on the growth of domestic market as well as exports. The attractiveness of India as a manufacturing hub is also expected to increase and OEMs will see a ramp-up of investment and R&D to tackle technology changes, policy implications, and environmental & safety standards, but the opportunities will outweigh the challenge, he added.

Anirudh Raheja
Author: Anirudh Raheja
A technology lover by passion, and an automobile journalist by profession. Anirudh has been networking extensively with key industry stakeholders to understand the diversity of automotive industry and keeps himself abreast with the industry developments. He is always keen to learn new things and skills that keep him 'Committed, Resourceful and Motivated'. He tweets @itsme_anirudh