22KYMCO, a joint-venture between 22Motors and Kwang Yang Motor Company (KYMCO), has announced it is setting up a manufacturing facility in Bhiwadi, Haryana. The company also launched its iFlow electric scooter at Rs 90,000, and also expands its product category into internal combustion engine scooters with the Like and X-Town. The Like200 is priced at Rs 1.30 lakh while the X-Town 300i ABS is priced at Rs 2.3 lakh.
The new 22KYMCO manufacturing facility is equipped with an annual production capacity of 200,000 units to manufacture the iFlow, Like200 and X-Town 300i ABS scooters. The focus markets for the company’s scooters in phase one include New Delhi, Bengaluru, Pune, Hyderabad, Kolkata and Ahmedabad. Over the next three years, 22KYMCO aims to build a strong pan India dealership network with 300 touch points. All products from the 22KYMCO stable have been scientifically developed and designed for the Indian road conditions, the company noted.
Allen Ko, Chairman, KYMCO, said India is one of the most important markets for the company. With the country’s strong policy framework that encourages e-mobility in a big way, electric awareness and consumer purchase intent towards e-vehicles in India is witnessing a paradigm shift, he added. Ko also said that combining KYMCO’s 55-year old legacy in the automotive world with 22Motors’ expertise in the Indian market, 22KYMCO makes for a stronger team together.
22KYMCO realised that there is a significant need gap in the Indian two-wheeler market since customers are increasingly opting for premium high-end scooters, noted Parveen Kharb, CEO and Co-Founder, 22Motors. However, he noted that the lack of options in the product category are driving scooter consumers away. Kharb further added that the dialogue on the electrification of vehicles in India has picked up pace like never before and electric vehicles are the future.