The JV company will leverage the strengths and experience of both partners, as well as offer locally-developed products for the globe
Amara Raja Group, along with Blaze Automation today announced the signing of a Joint Venture (JV) agreement to develop and manufacture IoT devices for the world market. The JV company will be named Amara Raja Blaze Technologies Pvt Ltd (ARBT), and will leverage the combined strengths and cumulative experience of both the companies, which spans over three decades.
ARBT will be a full-service provider of ‘Concept-to-Product’ and will set up a Centre of Excellence (COE) focusing on product innovation and world-class manufacturing services for IoT-based devices. The COE will help global customers right from proof-of-concept to prototyping, and mass manufacturing of new products related to Home/Building Automation, Intelligent Lighting, Enterprise Automation, Energy Management, Elderly care and Wearable devices. The JV company’s Faster and Better (FAB) methodology will ensure an unwavering focus on providing the highest quality of IoT devices at optimum costs. ARBT will start delivering “Made in India” products to customers from September 2020.
Jayadev Galla, Vice-Chairman, Amara Raja Group, said the company has an immense belief in the Indian electronics manufacturing story and is committed to being a part of it. Amara Raja will lend its expertise and capabilities in the manufacturing space and leverage Blaze’s design credentials to provide turnkey solutions that are both made and designed in India, he added.
This JV will deliver on its promise of faster ‘time to market’ for innovative IoT products for global customers, noted Arjun Valluri, Chairman, Blaze Automation. He said the company is extremely confident that this partnership also delivers on the promise of self-sufficiency in achieving 100 % ‘Made in India’ IoT products.