Apollo Tyres today announced that it is expanding supplies to the European Original Equipment Manufacturers (OEMs) in the passenger car tyre segment. The company’s premiere brand, Vredestein, has been selected as a fitment on the Volkswagen Polo, SEAT Ibiza and Ford EcoSport, and supplies have already begun to these car makers. The company’s new manufacturing facility in Hungary will contribute to the acceleration of Apollo Tyres’ OE journey in Europe.
Volkswagen Polo owners will now be able to select between the Vredestein Snowtrac 5 (winter tyre), Sportrac 5 (summer tyre) or Quatrac 5 (all-season tyre). The range for the SEAT Ibiza will consist of the Vredestein Sportrac 5 and the Quatrac 5, while the Ford Ecosport will be fitted with the Vredestein Sportrac5 tyres.
Commenting on the announcement, Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres Ltd, said, “By entering the supply chains of world-leading carmakers such as Volkswagen, Ford and SEAT, Apollo Tyres has embarked on a very important journey with European OEMs. While these are the first few, there are several other OE approvals in the pipeline for our passenger car tyres.”