Ashok Leyland BS-IV Engines With iEGR Technology To Strengthen North Market

Ashok Leyland BS-IV Engines With iEGR Technology To Strengthen North Market

Ashok Leyland BS-IV iEGR Strengthen North

Ashok Leyland showcased today its range of future-ready products with BS-IV engines, featuring the indigenously-developed Intelligent Exhaust Gas Recirculation (iEGR) technology, at its Zonal Conference 2017 in Delhi. Ashok Leyland said its iEGR technology will further help the company to gain significant ground in the aim to be the market leader in North India.

The company said through iEGR technology, Ashok Leyland becomes the only domestic OEM to implement this technology successfully for its products above 130 hp. With iEGR technology as the highlight, the company displayed over 30 products and services, featuring trucks, buses, light commercial vehicles (LCVs), simulators and gensets at the Conference.

IEGR technology is a simple yet innovative solution to achieving desired results in order to meet the BS-IV norms, Ashok Leyland said. It added that this technology is better suited to Indian conditions when compared to Selective Catalytic Reduction (SCR) technology, which is based on European technologies. iEGR will also prove to be hugely cost effective, easy to operate and hassle-free to maintain, Ashok Leyland noted.

Anuj Kathuria, President - Global Trucks, Ashok Leyland, said the company has been leading in the commercial vehicle industry and the iEGR technology is another example of Indian innovation benefiting customers. “We have been receiving very good response from almost all regions in India and North being the most important, we hope for a similar response,” he added. Kathuria noted that Ashok Leyland has reached a market share of 25 % in FY17, from 19 % in FY15 in the North region.

The other initiatives and programs from Ashok Leyland were focused on defining the aftermarket business in the commercial vehicle industry. They included add-on service packages for annual maintenance contract and extended warranty, cabin repair facility, express service bay, and Knowledge On Wheels (KNOW) on-site training to channel partners and others. Other initiatives are workshop automation, accident care call centre, quick service dispatch at point of breakdown, and Spare Parts Accelerated Reforms Kick-off (SPARK) program for effectiveness of the overall supply-chain.

Naveen Arul
Author: Naveen Arul
As a Principal Correspondent based out of Bengaluru, Naveen has been covering the southern and western regions of the country for development of editorial content for the magazine, as well as website. Passionate about automobiles (two- and four-wheelers) from a very young age, Naveen has had the opportunity to learn and write about technologies in this sphere ever since he joined ATR in 2013. His personal interests predominantly revolve around learning mechanical aspects of any system and trying to work on them himself. He tweets @naveenarul