The new flagship SUV for Audi is set to introduce the new face of its Q-family in India; Q8 to help the company gain a stronghold in the D segment market
Audi India has launched its new flagship luxury SUV Q8, which is priced from Rs 1.33 crore onwards, with the option of a high level of customisation. The Audi Q8 will be imported to India as completely built-up units (CBU), with only 200 units on offer for the market. Audi offers a high level of customisation of the Q8 luxury SUB, with 54 exterior colours, 11 interior colours, and nine wooden inlays to choose from.
The new Audi Q8 is powered by a 3 l, TFSI, BS 6-compliant, 48V mild hybrid, petrol engine that develops maximum power of 340 hp, and 500 Nm of peak torque. The luxury SUV is said to achieve 0-100 km/h speed in 5.9 seconds, with a claimed top speed of 250 km/h. These figures are achieved by the assistance of the fast and smooth-shifting eight-speed Tiptronic automatic transmission combined with the Quattro permanent all-wheel-drive system.
The vehicle is offered with Audi Drive Select with seven driving modes, featuring a progressive steering as standard, with the option of all-wheel steering. Adaptive air suspension with controlled damping is also offered as standard in the Audi Q8. Safety features in the new Audi Q8 include Audi Pre-Sense basic, eight airbags, Audi Park Assist and Electronic Stabilisation Program.
The exterior design of the new Audi Q8 is sporty and upscale, featuring an imposing Singleframe octagonal grill, LED headlights, pronounced air intakes, panoramic sunroof, frameless doors and trapezoidal tailpipe design. The size and shape of the broad C-pillar on the Q8 evokes memories of race-winning Quattro cars, noted Audi. It said the flare of the fender starts midway on the door and extends to integrate elegantly with the rear liftgate. Optional S Line Exterior package is available for added sportiness, while the S Line Sports Package is an option that offers sports air suspension, flat-bottom steering wheel and sports seats.
The Audi Q8 SUV features an interior with a wraparound design for a driver-focused cockpit, featuring high-quality cabin ‘Aero-acoustics.’ The three-metre wheelbase of the SUV offers a spacious interior, with the luggage compartment capable of holding up to 1,755 litres of space. The Q8 comes with a button-less MMI Navigation system with Touch Response, whereas optional equipment includes contour seats with massage function and ventilation, four-zone automatic air conditioning, and air quality package with fragrance and ionizer.
The main digitalisation features in the Audi Q8 luxury SUV come in the form of the MMI and Touch Response - two Screens, with the primary being a 10.1-inch screen, while the secondary is 8.6 inches. Other technologies included are haptic and acoustic feedback; MMI Search; natural language interaction with speed dialogue system; advanced handwriting recognition; Provision for shortcuts in the secondary screen; wireless charging, B&O 3D 1,920W surround sound system with 23 Speaker; and Audi Music and Smartphone Interface.
Audi India said it has also introduced Augmented Reality (AR) and Virtual Reality (VR) elements to give customers a look and feel of a car that can be configured before purchase. As part of the Digital Retail initiatives, the company said it has also taken e-commerce to the next level. Now, customers can now purchase genuine Audi merchandise directly online from the Audi Shop on https://www.audiindia.in/audishop/
Balbir Singh Dhillon, Head, Audi India, said the company is targeting individuals who want their car to match their personality with the launch of the Audi Q8. Audi is entering a new segment with the Q8 but the guiding principles remain the same – bold design, cutting edge technology and exciting performance, he added. “Audi India has set-out very clear goals for itself in the next few years under Strategy 2025. The Q8 is part of our strategy to strengthen Audi’s presence in the country under the goals of Strategy 2025. C and D segments are key focus areas for us in defining the Strategy 2025,” said Dhillon.