Bajaj Auto and maker Triumph Motorcycles today announced a global partnership for design, development and distribution of mid-range motorcycles. Under the partnership, the two companies are looking for collaboration in design and development technology, quality and cost competitiveness and worldwide distribution besides brand positioning and perception, they said in a statement.
Commenting on this joint initiative, Rajiv Bajaj, Managing Director, Bajaj Auto, and Nick Bloor, CEO, Triumph Motorcycles, said in a joint statement, “The objective of this non-equity partnership is to deliver a range of outstanding mid-range motorcycles benefiting from the collective strengths of both the companies.”
This new global partnership will enable Triumph to significantly expand its global reach by entering new higher market volume segments, especially within the emerging markets across the world, they said. Bajaj on the other hand, will gain access to Triumph brand and its motorcycles, enabling it to offer wider range of motorcycles within its domestic market and other international markets, the statement added.
“We hope to bring to bear upon global markets the individual strengths of the partners, including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution,” the joint statement added.
The statement mentioned that further details about the nature of the partnership will be shared in due course. Both the companies said they were looking to enter new market segments and reach “a whole new group of motorcyclists across the world” through their partnership.