Ducati reports historical record for turnover per bike, indicating the upward shift of the range; Panigale and Multistrada are the cornerstones of economic input
Ducati Motor Holding reported that it has closed 2019 on a positive note, recording growth in turnover and operating margin. The company delivered 53,183 motorcycles globally in 2019, when compared to 53,004 the previous year, a result that allowed sales to remain above 50,000 units for the fifth consecutive year. The turnover at the end of 2019 was up by 2.4 % reaching € 716 mn, combined with an operating profit of € 52 mn.
The company observed a particularly significant turnover per bike figure, which with about € 13,500/motorcycle represents the highest value in the history of the company. This clearly indicates the evolutionary trend of the range of products offered towards the highest and premium part of the market, Ducati noted. It said this is consistent with the founding values of the brand, which are “Style, Sophistication, Performance and Trust.”
The Panigale and Multistrada have been instrumental in achieving this result, observed the company. It said the Panigale was the best-selling super sports bike in the world for the second consecutive year, with a market share of 25 %. Meanwhile, with the addition of the 950 S and the renewed 1260 Enduro to the range, the Multistrada family recorded the highest value of motorcycles sold since entering the market in 2003. Today Ducati Motor Holding currently has a total of 1,655 employees, with the sales network including 720 dealers and service points in over 90 countries.