Eicher Steps up Commitment for African Market

Eicher Steps up Commitment for African Market
Eicher Steps up Commitment for African Market

Eicher Trucks and Buses recently participated in the 14th edition CII-EXIM Bank Conclave on India Africa Project Partnership, New Delhi and aims to double its volumes over the next few years in the African market. With a presence in 22 countries in Africa, Eicher already has a strong position in the continent and has significantly expanded the distribution network with a focus to ensure sustainable growth and a progressive market share, stated the company.

Eicher currently operates in Africa with a robust portfolio including light-duty trucks, heavy-duty haulage trucks and tippers and an exhaustive bus range. The company offers business solutions for cargo movement, public transport needs, sanitation requirements and infrastructure sectors to provide holistic solutions for each market. Many prestigious institutions and multinational corporations including large FMCG players are Eicher customers today. It has also made major contributions with its buses for public transport and educational field and special applications for trucks in multiple regions and now aims to establish a strong presence in the Northern part of Africa as well, the company noted.

The new generation of buses and trucks have been developed with the Volvo Group Technology and introduced to address the diverse and demanding applications. Eicher’s Pro 3000 & Pro 6000 range of trucks compete with the best in these markets and have created a benchmark for profitable growth.

S S Gill, Sr Vice President & Head, International Business, VECV, said African market is a big opportunity for Eicher, where the commercial vehicle demand is growing rapidly over the last few years. Eicher’s diverse portfolio is suitable for the needs of various African markets, according to their business and government needs.

Eicher plans to strengthen their network rapidly by adding one customer touchpoint every fortnight in the African market. The company is also connecting with international distribution centres electronically to optimise the inventories. Eicher also carries out training programmes in local regions to train the drivers and technicians, thus partnering in the sustainable development of transport sector in Africa.