Essilor, FIA Join To Promote Role Of Vision In Road Safety

Essilor, FIA Join To Promote Role Of Vision In Road Safety

Essilor FIA Partnership Promote Vision Road Safety

Essilor, along with The Fédération Internationale de l’Automobile (FIA) have announced their commitment to the optical industry on promoting the role of vision in road safety, at the second World Congress of Optometry. The three-year partnership between Essilor and FIA will be aimed at increasing awareness and highlight the importance of regular eye check for safe driving. FIA has announced a new Golden Rule called ‘Check your vision,’ which represents a major step in raising awareness on poor vision as a major public health issue. This will add on to the FIA’s existing Golden Rules for road safety on other key risk factors including speed, alcohol and seatbelt.

Essilor will endorse road safety by providing messages, data and analysis to support FIA’s communications on the crucial role of vision in the fight against road death, the company noted. It will also further reinforce its products range based on the drivers’ specific needs. Essilor also noted that it will continue to leverage innovation as a way to better correct and protect the vision of the ‘vulnerable road users’ like pedestrians and cyclists, etc.

Poor vision has been recognised as a major risk factor for road safety. A recent study showed drivers in India with unacceptable vision test results were found to have an 81 % crash involvement rate, the company noted. It added that road safety begins with good vision, which is the most important sense to take decisions on the road. However, public awareness is said to be low, and access to quality eyeglasses remains limited in many regions of the world. In addition, many drivers are not aware of the need to protect their vision from glare in sunny conditions or when driving at night.

Jayanth Bhuvagharan, Chief Mission Officer, Essilor, said that both the partners are combining two objectives into one common ambition for the greater good. It is in ensuring safe mobility across the world by improving people’s sight, he added. Bhuvagharan noted that the purpose of the three-year partnership is to fight the lack of awareness on this global health issue and highlight the importance of regular eye checks for safe driving. “We are delighted to have the support of the optical industry’s governing body, World Council of Optometry and the Vision Impact Institute for this partnership and important cause,” he said.

Naveen Arul
Author: Naveen Arul
As a Principal Correspondent based out of Bengaluru, Naveen has been covering the southern and western regions of the country for development of editorial content for the magazine, as well as website. Passionate about automobiles (two- and four-wheelers) from a very young age, Naveen has had the opportunity to learn and write about technologies in this sphere ever since he joined ATR in 2013. His personal interests predominantly revolve around learning mechanical aspects of any system and trying to work on them himself. He tweets @naveenarul