Aptiv Partners With Affectiva To Enable Next-Gen In-Vehicle Experience

Aptiv Partners With Affectiva To Enable Next-Gen In-Vehicle Experience

Aptiv Partnership Affectiva Next-Gen In-Vehicle Experience Human Perception AI

Aptiv has signed a commercial partnership agreement with Affectiva to deliver innovative, scalable software to enhance perception capabilities in advanced safety solutions, and reimagine the future of the in-cabin experience. Affectiva is a Boston-based MIT Media Lab spin-off and leader in Human Perception artificial intelligence (AI). This new software that aims to enhance in-vehicle experience will be derived from deep learning architectures, the company noted. Aptiv and Affectiva will be working closely in commercialising advanced sensing solutions for OEM and fleet customers, and to further support the commercial partnership, the former has made a minority investment in Affectiva.

Affectiva’s patented software is the first multi-modal interior sensing solution to unobtrusively identify complex cognitive states of vehicle occupants in real-time, Aptiv said. It added that the technology, built with massive amounts of real-world data, can unlock deep understanding of the state of occupants in a car. This information can then be utilised to deliver a highly-flexible platform that will scale with evolving safety standards and future mobility needs.

Kevin Clark, President and CEO, Aptiv, said just as perception and detection of objects outside the vehicle are critical enablers of autonomous driving, there is an increasing need for intelligent sensing inside the cabin. This partnership with Affectiva will extend Aptiv’s leadership position in perception systems by complementing its portfolio with enhanced interior sensing capabilities, he added. Clark noted that Using Human Perception AI, this offering will improve safety and strengthen the ride experience.

Integrating the company’s deep learning-based software into Aptiv's connected vehicle platform will enable customers to build intelligent vehicles that understand every facet of the human experience within a vehicle, noted Dr Rana el Kaliouby, Co-Founder and CEO, Affectiva. She said Affectiva is excited to partner with Aptiv to accelerate the deployment of automotive grade in-cabin sensing AI that will enhance road safety and redefine the mobility experience.

Naveen Arul
Author: Naveen Arul
As a Principal Correspondent based out of Bengaluru, Naveen has been covering the southern and western regions of the country for development of editorial content for the magazine, as well as website. Passionate about automobiles (two- and four-wheelers) from a very young age, Naveen has had the opportunity to learn and write about technologies in this sphere ever since he joined ATR in 2013. His personal interests predominantly revolve around learning mechanical aspects of any system and trying to work on them himself. He tweets @naveenarul