Kia & Ducati Win Big at Red Dot Awards

Kia Steals the Show at Red Dot Awards
Kia & Ducati Win Big at Red Dot Awards

At the 2019 Red Dot Awards, Kia and Ducati won big with products from their line-up taking away coveted awards. Ducati won the Red Dot Award 2019: Best of the Best, the highest recognition assigned annually for its Diavel 1260. Kia on the other hand bagged three awards for the new body styles of the 2019 Kia Ceed, ProCeed and Ceed Sportswagon.

For Ducati, this marks their third win at the Red Dot awards that has received 5,500 entries from 55 countries. Previously Ducati has been award Red Dot design awards for the 1199 Panigale in 2013 and the XDiavel S in 2016. For Kia, this is their second consecutive triple win after the manufacturer achieved the similar feat at the Red Dot Awards in 2018.

Every year since 1955, the Red Dot Design Awards is given out to the most original and worthy design entries for their concept and innovation. A jury of 40 highly qualified international experts assigns the awards to particular products. The latest triple win for Kia has increased its total Red Dot Award wins to 24.    

The powerful and mesmerising new Diavel 1260 offers a premium performance from a Testastretta DVT 1262 engine that offers 159 hp along with the design and ergonomics of a muscle cruiser. It may be worth noting that the brand had won its first Red Award in 2009, with the Kia Soul. Since then, the company has been awarded a total of 24 Red Dot Awards for its vehicle designs. The latest trophies have been awarded to each of the three new Ceed variants: the five-door Ceed hatchback and Sportswagon models, launched in mid-2018, and the new ProCeed five-door shooting brake, which went on-sale in Europe earlier in 2019. 

The third generation Kia Ceed saw the spelling of the model’s name changed (it was previously the Kia cee'd), but not its meaning. Like the original model launched in 2007, the new Ceed is a compact car for the Community of Europe, with a European Design. The company said the new model range was designed at its European design centre in Frankfurt under the direction of Peter Schreyer and Gregory Guillaume, European Head of Design. Engineering and development was carried out by the brand’s research and development centre in Rüsselsheim, and all three body types are manufactured in Slovakia, Kia noted.