Axalta Sells 50,000th Spectrophotometer

Axalta Sells 50,000th Spectrophotometer

Axalta sold its 50,000th spectrophotometer globally since the launch of the first generation handheld devices for the refinish industry in 2005. The company said that spectrophotometers are a better way to match colours and faster, right-first-time colour matches mean optimised workflow processes, helping bodyshops to save time. And to commemorate this milestone, BYK-Gardner created a limited-edition spectrophotometer, painted in StarLite, Axalta’s 2018 Automotive Colour of the Year. Starlite is a modern, light and reflective hue for vehicles of today and tomorrow that leverages Axalta’s tri-coat process to create an eye-catching pearlescent effect, Axalta noted.

It may be worth recalling that Axalta was one of the first coatings companies to offer a digital colour measuring device and accompanying software for refinish customers ever since its inception in 1994. The company forged a partnership with BYK-Gardner in 2005 to develop and manufacture a new generation spectrophotometers – with the first portable three-angle device to use light emitting diodes.

Axalta was the first to offer the device to bodyshops to measure both colour and flake appearance in 2011. Devices are smaller and smarter, and offer additional functionalities such as WIFI, a touch screen, and a smart cradle, the company stated.
The company added that spectrophotometers in EMEA are available from each of its three premium global refinish brands. These devices are branded ChromaVision Pro Mini from Cromax, Colour Dialog Phoenix from Spies Hecker, and Genius iQ from Standox.

Axalta stated that the brands’ colour management software – ChromaWeb, Phoenix and Standowin iQ – offers thousands of formulas from global automotive manufacturers. These cutting-edge spectrophotometers are also available from Cromax, Spies Hecker and Standox in North America and Asia Pacific under the name Acquire Quantum EFX.

Joe McDougall, President of Global Refinish and EMEA, Axalta, said that marking the 50,000th global spectrophotometer sale highlights the importance refinishers attach to accurate and fast colour matching. This small yet technology-packed device demonstrates the company’s commitment to provide innovative colour-matching technology to customers, he added.

BYK-Gardener President Frank Wagner said that the importance of digital colour retrieval is underscored by the fact so many bodyshops realise the benefits of these devices.

Suhrid Barua
Author: Suhrid Barua
Suhrid has a predilection for anything concerning the auto industry and at Auto Tech Review he gives vent to this passion – he has a special liking for commercial vehicles and electric vehicle ecosystem. Suhrid tweets @ProsJunoon