Continental Reveals Augmented Reality Head-up Display  

Continental Reveals Augmented Reality Head-up Display  


Continental has revealed an industry-first full-color demonstrator of an automotive-specific Head-up Display (HUD) based on waveguide technology. This demonstrator is the result of the joint development with DigiLens Inc., one of the leading experts in projection technology enabled by switchable holographic gratings. With the waveguide technology, Continental brings down the device size to a mere 10 liters magnitude, while the concentional mirror technology leads to spartial capacities around 30 liters. Despite an ultra-compact design, the new waveguide technology enables large-area augmentation in the driver’s field of view, states the company. It also claims that shifting from mirrors to innovative waveguide technology makes it possible to integrate an AR-HUD in many vehicle cockpits for the first time.

HUDs with graphic augmentations in a real-world view offer intuitive driver support. Embedding the augmentations in the real world makes the driver immediately understand where their attention is required and why. For instance, virtual turn-by-turn navigation signs on the road make driving safer and easier. During automated driving, an AR-HUD can make the vehicle’s sensing and planning transparent. As an AR-HUD requires the option to embed augmentations in the complete forward field of view of the driver, the use of mirrors inside the instrument, which is state-of-the-art today, leads to AR-HUD instrument volumes of around 30 liters – too much for most dashboards.

Dr. Frank Rabe, Head of the Continental business unit Instrumentation & Driver HMI has said that Head-up Displays, particularly those with large-area augmentation, provide optimum driver support. “Thanks to our early investment into waveguide technology, we are now taking a big step forward towards ultra-compact AR-HUDs. We have successfully overcome the most challenging hurdle which is the instrument size. As a result, industrialising the AR-HUD in the vehicle is now within reach,” he added.

The new Continental AR-HUD with waveguide technology significantly reduces the packaging size. With this new, innovative technology, Continental achieves an augmentation area of 15° x 5° (= 2,60 meters x 0,87 meters at a projection distance of 10 meters) while bringing down device size to a mere 10 liters magnitude. At that level, device integration becomes possible in many vehicles.

Flat waveguides replace mirror technology        
Up until very recently, AR-HUD development was still generally based on mirror technology, like in the windscreen HUD. However, what works well in the HUD is not an option for the AR-HUD, because the display area of a conventional HUD is small by comparison. While a conventional windscreen HUD has a volume of 3 to 4 liters, mirror technology inevitably leads to spatial AR-HUD capacities that can be around 30 liters, which is almost ten times as much. Continental entered into a strategic partnership with the waveguide HUD expert DigiLens, located in Silicon Valley, in 2016 and increased this participation in 2018. The joint development work has now produced the first full-color demonstrator, which uses three flat waveguides stacked over one another to create the RGB color space – and no mirrors.

Dr. Pablo Richter, Principal Expert Optical Technologies at Continental mentions, “The light rays from the projector enter the multi-layer waveguide from underneath. They get folded inside the waveguide and are finally projected upwards to create the virtual image through reflection on the windscreen. One of the many challenges was that while our development partner had produced solutions for the helmet visors of pilots or motorcycle drivers, the large-area application to a windscreen takes the technology to a whole different dimension.”

Continental´s demonstrator enables augmentations within a field of 2,60 meters x 0,87 meters at a projection distance of 10 meters and solves the previous size issue of the AR-HUD. Over the course of ongoing development, further necessary requirements to the vehicle application will be met individually.

Anirudh Raheja
Author: Anirudh Raheja
A technology lover by passion, and an automobile journalist by profession. Anirudh has been networking extensively with key industry stakeholders to understand the diversity of automotive industry and keeps himself abreast with the industry developments. He is always keen to learn new things and skills that keep him 'Committed, Resourceful and Motivated'. He tweets @itsme_anirudh