HERE, Hyundai MNSOFT Expand Collaboration To Advance Location Services

HERE Hyundai MNSOFT Expand Collaboration Hyundai Motors Kia Motor Advance Location Services South Korea Worldwide

Companies aim to serve customers better in an era of rapid industry change, both in South Korea and worldwide, with this expanding partnership

HERE Technologies today announced it is expanding its relationship with Hyundai MNSOFT into a broad global alliance to ensure competitiveness in HD mapping and location services. Hyundai MNSOFT is a Hyundai Motor Group subsidiary specialising in mapping technology responsible for infotainment systems in Hyundai and KIA Motors models. Together, the companies look forward to enhancing customer service in the area of mapping that is facing rapid industry change, both in South Korea and globally.

As a part of the agreement, HERE and Hyundai MNSOFT will explore collaboration on dynamic HD maps. HERE will also develop its presence in South Korea by leveraging on Hyundai MNSOFT’s rich South Korean map and IVI software.

This new deal expands on the strong history of the two companies’ strengths in building maps together. Since 2005, HERE has provided Hyundai MNSOFT with global map data for Hyundai Kia vehicles. Both companies are also open to exploring additional opportunities in the future such as commercial and technical collaboration on HD maps.

Edzard Overbeek, CEO, HERE Technologies, said the company is excited to bring its longstanding partnership to the next level to drive innovation. HERE and Hyundai MNSOFT will combine their collective resources to better serve customers and further their HD mapping objectives in South Korea and globally, he added.

This alliance is expected to contribute greatly to the quality and development of mapping technology and map data, not only in South Korea but also worldwide, noted Jeesoo Hong, CEO, Hyundai MNSOFT. He said that with this strong partnership, the companies will elevate and expand both the standard and coverage of HD maps, essential for autonomous driving.