Hyundai Motor To Showcase Next Stage Of ‘STYLE SET FREE’ Strategy At IAA 2019

Hyundai Motor Company Showcase Next Stage STYLE SET FREE All-New i10 Strategy IAA 2019
Hyundai Motor To Showcase Next Stage Of ‘STYLE SET FREE’ Strategy At IAA 2019

Hyundai to provide a glimpse of its future mobility solutions at IAA 2019, covering new i10, full-electric passenger car and electric racing car

Hyundai Motor Company will showcase its solutions around future mobility at the 2019 Frankfurt International Motor Show (IAA), which will be organised from 10-22 September, 2019. The company will present its full-electric design concept and the personalised in-car customer experience strategy for future EVs under the banner ‘STYLE SET FREE.’ Other highlights from Hyundai at the IAA 2019 will be the global premiere of the all-new i10, along with the unveil of Hyundai Motorsport’s first electric racing car.

Under the STYLE SET FREE banner, Hyundai envisions future vehicles to offer customers more freedom to design their cars in a way similar to how people design their homes to better reflect their lifestyles. The company expects vehicle interiors to become more customisable also during the lifecycle of the vehicle. While Hyundai presented the first stage of STYLE SET FREE earlier this year at CES 2019, it will reveal the next stage of its future mobility vision at 2019 IAA in the form of its full-electric concept car.

The all-new Hyundai i10 that will be globally unveiled at the 2019 IAA is the latest addition to the Korean carmaker’s i-range. It features a new-look dynamic design that is said to show a contrast between its soft surfaces and sharp lines. The new i10 will also features a host of connectivity upgrades, including Connected Car and Blue Link, making it one of the most full-featured safety packages in the segment. In addition to the standard model, Hyundai will also unveil a special version of the all-new i10 at IAA.

Hyundai Motorsport (HMSG) had recently teased its first-ever electric racing car, designed and built at the company’s headquarters in Alzenau, Germany. HMSG will exclusively unveil the vehicle at the 2019 IAA on the first press day. This electric race car is set to herald a new era of motorsport for the company, it noted.

Andreas-Christoph Hofmann, Vice-President, Marketing and Product, Hyundai Motor Europe, said the company is once again showing a glimpse into the future of driving with the first full-electrified concept integrating STYLE SET FREE, and its first-ever electrified race car. Hyundai is also excited to present the all-new i10, which will become the next success factor for the company in Europe, he added.