Hyundai Motor Announces Human-Centred Philosophy For Future Mobility

Hyundai Motor Group Human-Centred Philosophy Future Mobility Mobility Innovators Forum MIF 2019

MIF 2019 brings together leaders from various fields to discuss future opportunities, with this edition focussing on studying human-centred quality of cities

Hyundai Motor Group has announced that its direction for future mobility will be shaped by a human-centred philosophy, at the company’s Mobility Innovators Forum 2019. The Group announced its commitment to realise innovation for the progress of humanity, through a keynote speech delivered by Euisun Chung, Executive Vice-Chairman at MIF 2019.

The company believes that technology and innovation should be directed towards serving the needs of people. Hence, this year’s theme for MIF was human-centred mobility, which was chosen to highlight the importance of designing new mobility concepts that support the flourishing of people and their communities, it noted.

In line with this focus, Hyundai Motor Group has set up the Human-Centred City Advisory Group that comprises of experts from various fields including engineering, urban planning, and psychology. With input from the advisory group, the company has been developing a blueprint for future cities since early this year with the aim of publishing the research results by 2020. Hyundai has also been conducting the 2050 Future City Project to make predictions on future cities in different regions to serve as a guideline for future smart city development.

Chung said cities and mobility services were developed for humans from the very beginning. That’s why we are making a wide range of efforts to study a human-centred future from a broader humanities perspective, he added.

MIF is a conference hosted by Hyundai CRADLE to bring together leaders from different disciplines like technology, energy, policy, design, and academia to discuss challenges and opportunities. Meanwhile, Hyundai CRADLE is the company’s corporate venturing and open innovation business, which partners and invests extensively in prominent global start-ups to accelerate the development of advanced future automotive technologies. CRADLE identifies early-stage start-ups that enable a range of disruptive and transformative innovations, including mobility services, artificial intelligence, robotics, smart energy, smart cities, and cyber security.