Jaguar Land Rover Develops Next-Generation Head-Up Display Technology

Jaguar Land Rover JLR Next-Generation 3D Head-Up Display HUD Technology Project Safety Information Improve Driver Reaction Times

JLR’s next-generation head-up display technology could project driver safety information ahead of the driver with potential to significantly improve reaction times to road hazards 

Jaguar Land Rover (JLR) today announced it is developing next-generation 3D technology for research of head-up displays that could beam real-time safety information in front of the driver. In addition, the new display technology will allow passengers to stream 3D movies directly from their seats as part of a shared, autonomous future, the company noted.

Engineers at JLR are working on a powerful new 3D head-up display that will project safety alerts such as lane departure, hazard detection and sat nav directions. The display will also be developed to reduce the effect of poor visibility in poor weather or light conditions. JLR explained that the use of Augmented Reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.

In addition to the eminent feature of safety offered by this display technology, it could be used by passengers to watch 3D movies in the future. Head and eye tracking technology would follow the user’s position to ensure they can see 3D pictures without the need for individual screens or shutter glasses worn at the cinema. JLR observed that in a fully-autonomous future, the 3D displays would offer users a personalised experience and allow ride-sharers to independently select their own infotainment.

The research at this facility will be undertaken in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge. It is focused on developing an immersive head-up display, which will closely match real-life experience allowing drivers to react more naturally to hazards and prompts, the company said. The next-generation head-up display research forms part of the development into Jaguar Land Rover’s ‘Smart Cabin’ vision, which applies technologies that combine to create a personalised space inside the vehicle for driver and passengers.

Valerian Meijering, Human Machine Interface and Head-Up Display Researcher, JLR, said development in virtual and augmented reality is moving really quickly. This consortium takes some of the best technology available and helps to develop applications suited to the automotive sector, he added. Meijering noted that not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap.

This programme is at the forefront of development in the virtual reality space, noted Prof Daping Chu, Director, Centre for Photonic Devices and Sensors, and Director, Centre for Advanced Photonics and Electronics, JLR. He said the company is looking at concepts and components which will set the scene for the connected, shared and autonomous cars of the future. CAPE Partners are world-leading players strategically positioned in the value chain network, added Prof Chu.