Mahindra Debuts At Agritechnica 2017; Inks Agreement With Dewulf Group

Mahindra M&M FES Agritechnica 2017 Licence Agreement Dewulf Group
Mahindra Debuts At Agritechnica 2017; Inks Agreement With Dewulf Group

Mahindra & Mahindra Ltd (M&M) announced that its Farm Equipment Sector (FES) is debuting at the Agritechnica 2017 trade fair in Hanover from 12-18 November, showcasing its range of tractors and farm machinery. Additionally, the company has also announced of its licencing agreement with the Dewulf group for manufacture and marketing of potato planting equipment in India. Under the agreement, M&M will work with the Dewulf Group to bring the latest potato planting technology to the Indian market.

At Agritechnica, which is one of the leading international trade fairs for agricultural machinery and equipment, M&M introduced its range of newly developed tractors - 6000, 7000 and 9000 series. These tractors feature M&M’s patented mCRD technology. The company is also showcasing its machinery and equipment for soil tillage, along with sowing and harvesting products, technologies for automatic steering systems, new harvesters and a crawler tractor.

The basis for the partnership with the Dewulf Group could be that potato is the world’s fourth largest food crop, with India being the second largest producer. The demand for quality potatoes is expected to go up, with the increasing focus towards processing of potato, the company noted. It added that this will require Indian farmers to use better machinery for potato planting. The new potato planter, co-branded Mahindra and Dewulf, will enable the Indian potato farmer to perform even and precise planting, thereby leading to higher yield, reduction in cost and improved quality of output.

Rajesh Jejurikar, President, FES, M&M, said the company is happy to debut at Agritechnica, which is a platform to showcase its range of tractors, agricultural equipment and services to a global audience. Commenting on the partnership with Dewulf, he said that the licensing agreement will allow M&M to bring the latest planting technology to potato farmers in India.

The company looks forward to introducing its innovative products and technology to India and are excited to partner with Mahindra, noted René Boeijenga, CEO, Dewulf. He added, “with M&M as our partner, we hope that we will be able to transform potato farming techniques in India.”