A new study published by Capgemini Research Institute revealed that consumer preference for riding in self-driving cars is set to double over the next five years. The CRI study also brought to the fore the fact that while only 25 % of consumers would prefer to ride in a self-driving car over a traditional vehicle in 12 months’ time, over half (52 %) of consumers are of the opinion that driverless cars will be their preferred mode of transport by 2024. These findings were part of Capgemini Research Institute’s published report “The Autonomous Car: A Consumer Perspective.”
The study stated that the positive response from consumers indicates that they see huge benefits with autonomous vehicles in terms of fuel efficiency (73 %), reduced emissions (71 %) and saving time (50 %). The study further noted that there is a great deal of optimism and anticipation over self-driving cars as, over half of consumers (56 %) say they are willing to pay up to 20 % more for an autonomous vehicle over a traditional vehicle.
The study only indicate the changing perception of mobility as consumers believe autonomous cars will take on a larger role in their daily lives, going beyond the act of driving to also have autonomy in running errands and completing chores. As per the study, around half (49 %) of respondents said they would be comfortable with self-driving cars running an errand on their behalf, while more than half (54 %) would trust an autonomous vehicle to drop off or pick up non-driving friends and family members - one in two (50 %) expect self-driving cars to help them save time to pursue other activities such as socialising, entertainment, working, or simply enjoying the journey.
However, despite the surging positive consumer sentiment, barriers to adoption remain with respondents saying that purchase or adoption of a driverless vehicle is dependent on vehicle security (73 %) and system security (72 %).
Markus Winkler, Global Head, Automotive, Capgemini, said the report showed a high level of optimism and excitement among potential autonomous vehicle users. Most conversations till date has focused on the technological evolution of driverless cars and it is hugely encouraging to see the potential benefits that the technology enables are resonating with future passengers, he noted.
Winkler stated that customer expectations of in-car experiences will not only impact the automotive industry but other industries like media and entertainment, retail, and healthcare as well as paving the way for a plethora of collaborative business opportunities.
It may be noted that the Capgemini Research Institute conducted a survey of 5,538 consumers across six countries in Europe, North America, and Asia in December 2018. 280 executives from OEMs, suppliers, and tech companies were also surveyed. Capgemini also conducted interviews with industry leaders, examining what consumers want from self-driving cars and how organisations can give it to them