Kia, Hyundai Partner Debut Virtual Reality Design Evaluation System

Kia, Hyundai Partner Debut Virtual Reality Design Evaluation System

Kia, Hyundai Partner Debut Virtual Reality Design Evaluation System
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Through the implementation of VR technology, Hyundai and Kia anticipate a 20 % reduction in vehicle development time and a 15 % reduction in annual development costs

Hyundai Motor Company and Kia Motors Corporation have joined forces for a new virtual reality (VR) design evaluation system at the Hyundai’s global design headquarters in Seoul. Introduced to the Namyang Research and Development Center in South Korea, the system focusses on enhancing vehicle development processes through the implementation of VR technology that enables 20 individuals to simultaneously participate in design development processes.

Hyundai and Kia anticipate a 20 % reduction in vehicle development time and a 15 % reduction in annual development costs through virtual development processes implementation throughout R&D and pre-production stages. The technology is part of $12.8 mn investment in the Namyang Research and Development Center, announced by Hyundai and Kia in March 2019.

The technology uses several development applications, enabling teams of designers and engineers to carry out vehicle design quality assessments and development verification processes. The system utilises three-dimensional Computer Aided Design (CAD) data, collected from various stages of the vehicle development process to assess the quality of each design in virtual environments.

The company claims that the VR design quality verification system is capable of 100 % accuracy equivalents. VR design quality verification processes also show tremendous potential for developing safety technologies, as participants can virtually test vehicles in a variety of simulated environments and situations.

Albert Biermann, Head, Research and Development Division for Hyundai Motor Group, said through reinforced virtual processes, the company aims to enhance quality and profitability, ultimately increasing investment in R&D to secure competitiveness in future mobility.