Kia Forte, Sedona (known as Carnival in India), Sorento and Soul each topped their respective segments leading the company to become the number one mass market automotive brand for sixth consecutive year
Kia has achieved the top position in the J.D. Power U.S. Initial Quality Study (IQS) 2020 in the auto industry. This has been the sixth consecutive year for Kia as being the number one mass market automotive brand and reported 136 problems per 100 vehicles this year.
The annual report analysed responses from 87,282 participants with regards to 189 vehicle series across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.
Kia’s continued success in IQS was led by having two models - Forte and Soul – that were included among the top 10 vehicles in the industry. Kia also had segment-best performances from Forte, Sedona (known as Carnival in India), Sorento and Soul.