Mahindra Electric Unveils New Brand Identity

Mahindra Electric Unveils New Brand Identity

Mahindra Electric Unveils New Brand Identity
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The new logo and tagline, 'Spark the New' by Mahindra Electric further enhances the brand for a digital world by ensuring the logo works seamlessly on digital assets as well as on the EV components and vehicles

Mahindra Electric Mobility Ltd unveiled a new corporate brand identity with a new logo and tagline, 'Spark the New.' The company said the move is aimed at giving the brand a renewed thrust to achieve its global ambition of being a leading electric mobility technology solution player.

Mahindra Electric Mobility said the identity also simplifies the portfolio so that the vehicles and hardware solutions are offered under ME branding and the software solutions are offered under NEMO branding. The new identity further enhances the brand for a digital world by ensuring the logo works seamlessly on digital assets as well as on the EV components and vehicles, the company noted.

The launch of the new brand coincides with the completion of over 200 million electric kilometers by Mahindra EVs on Indian roads. The 200 million plus eKilometers done by Mahindra’s electric vehicles has helped save over 22,000 metric tons of CO2 emissions in India, which translates into the need to plant over 10 lakh trees to absorb the equivalent levels of emissions.

The company also unveiled its new vision of being a leading brand in enabling customised electric mobility solutions through cutting-edge technology. The new identity intends to position the organisation as the preferred e-mobility partner for OEMs across the globe.

Speaking at the launch of the new brand identity, Mahesh Babu, CEO, Mahindra Electric said the company with a decade of experience in electric vehicle technology, is well positioned to turn India into an EV hub and take its technologies global.

Babu added that the company's new positioning emphasises its ambition to innovate and create cutting-edge technology with agility in such a way that it can deliver products that make a positive difference to the society.

The tagline ‘Spark The New’resonate not just with everyone at Mahindra Electric, but is also a clarion call for everyone to join the movement towards sustainable mobility, he noted.


"The identity also simplifies the portfolio so that the vehicles and hardware solutions are offered unde ..