Mahindra First Choice Enters Branded Generic 2-Wheeler Spare Parts

Mahindra First Choice Enters Branded Generic 2-Wheeler Spare Parts

Mahindra First Choice Services (MFC Services) has announced its foray into branded generic 2-wheeler spare parts. MFC Services has a strong foothold in the 4-wheeler spare parts segment with its branded spare parts label – MFC Spares. MFC Spares plans to expand its existing portfolio of 4-wheeler spares to include a comprehensive list of fast-moving 2-wheeler spares like filters, horns, oil and electrical relays, among others.

With this new product line, MFC Services plans to increase its footprint to 200 distributors by FY-2020. The company is currently engaged with 3,000 retailers and 8,000 mechanics and aims to establish a network of over 1000 workshops across the country. MFC Spares offers branded generic auto spares, sourced from suppliers through its pan India network of 60 distributors in 25 States.

MFC Spares will offer spare parts of 2-wheeler brands like Yamaha, Hero, Honda, Bajaj, Suzuki, Royal Enfield, TVS, among others. Spare parts will be available for non-geared scooters and geared 2-wheelers.

The company operates on a sales and supply chain model, M-PRO. The company focuses on natural demand generation and pull rather than the push method, which is the traditional model. The company says that it ensures high ROI for its distributors and retailers by keeping low inventories but increased availability so that the material turns around much faster.

Commenting on the new product line, YVS Vijay Kumar, CEO, Mahindra First Choice Services, said, “MFC Spares was set up to address the challenge of availability of high-quality auto-spares, at competitive prices and with faster delivery timelines. These parts are very popular in our 340 workshop strong 4-wheeler franchise service network, as well as with our bazaar distribution channel. Our foray into the 2-wheeler spares segment was a natural progression, on the back of the success of the 4-wheeler spares business over the last three years.”