Mahindra & Mahindra recently won the ‘Role of Corporates in Road Safety’ award at the FICCI Road Safety Awards 2017 for its project ‘ZERO Fatality Corridor on the Mumbai Pune Expressway’ under the Road Safety Analysis and Action category.
The Award was jointly received by Mahindra & Mahindra with JP Research India Pvt Ltd (JPRI). JPRI received the award for its Road Accident Sampling System – India (RASSI)-Mumbai Pune Expressway Project. The FICCI Road Safety Awards aim to recognise and felicitate impactful road safety initiatives undertaken by government bodies, corporates and individuals. The awards also promote corporate programs that are designed to mitigate or reduce road risks.
Mahindra won the award for work done in the areas of engineering, enforcement, emergency care and education on the Mumbai Pune expressway that has led to a reduction in accident fatalities. The project attempts to reduce road accident deaths on the expressway from an annual average of 140 to 0 by 2020. Mahindra claims that the project has been instrumental in lowering road crash fatalities by 45 % on the expressway in the first nine months of 2017, as compared to the same period last year.
Vijay Nair, Vice President – Employee Relations (Auto Division), Administration & CSR (Auto, Farm & Agri Division) Mahindra & Mahindra Ltd, said “As a responsible corporate citizen, we at Mahindra are committed to the cause of Road Safety. Our initiative, the ‘ZERO Fatality Corridor’ on the Mumbai Pune Expressway has yielded significant results over the last twenty months and we are determined to further our progress. We are thankful to our partners, MSRDC (Maharashtra State Road Development Corporation Ltd) and the SaveLIFE Foundation for their unflinching support and determination to achieve ‘ZERO deaths’ on the Mumbai-Pune Expressway by 2020”.
The project was launched on February 22, 2016 with the signing of a Tripartite MoU between Mahindra & Mahindra Ltd, MSRDC and SaveLIFE Foundation. SaveLIFE Foundation is a non-profit non-government organisation that works toward improving road safety in India. The project is being implemented through them with a 360 degree approach using the 4Es of road safety, namely, engineering, enforcement, emergency care and education.