Mahindra Truck and Bus (MTB) today unveiled its FURIO brand of intermediate commercial vehicles (ICV) for the Indian market. The company plans to introduce as many as 21 products in the LCV-ICV-MCV space. The roll-out of the FURIO brand marks the company’s foray into the ICV segment (6-16 tonne) and is poised to turn it into a full range commercial vehicle player. MTB said that the FURIO is designed by Italian car designer Pininfarina and is powered by lightweight, low-friction MDI Tech engine with FuelSmart technology.
The company said that the Mahindra FURIO ICV range is a culmination of focused efforts of over 500 engineers, 180 suppliers with an investment of Rs 600 crore. The latest offering will be produced from Mahindra’s Chakan plant near Pune. MTB added that the development work on the FURIO ICV trucks began in 2014, with the process involving an in-depth interaction with over 500 customers across India to gain latest, as well as latent trends. The FURIO range of trucks has been tested for over 17 lakh km on Indian roads, the company claimed.
Pawan Goenka, Managing Director, Mahindra & Mahindra, said the unveiling of the FURIO ICV range of trucks marks a defining moment for the company and will help it turn into a full-range CV player. The Mahindra FURIO backed by Pininfarina inspired design, will give the new truck one of the safest, ergonomic and comfortable cabins that will set new standards, he added.
Vinod Sahay, CEO, Mahindra Truck and Bus, noted that the Mahindra FURIO will address the long-felt desire of ICV customers for a truck that can deliver higher earnings, lower operating costs, better safety, improved ergonomics, a comfortable ride and a world-class ownership experience.