Maruti Suzuki’s all-new Dzire has become the preferred choice of three lakh customers in a time span of just 17 months. The third generation Dzire was launched in May 2017. The company conducted an internal research that revealed that the top reasons that have delighted Dzire customers in this avatar include the authentic sedan style and looks, coupled with comfortable drive and seating. The all new Dzire offers an irresistible package with latest technologies such as the SmartPlay infotainment system compatible with Android Auto and Apple CarPlay.
R S Kalsi, Senior Executive Director (M&S), Maruti Suzuki India Limited, said the new Dzire with its smooth sedan styling, plush & roomy interiors, superior overall comfort and advanced safety features has created an excitement among its customers as its sales shot up by 28% as compared to the previous generation car.
He stated the hugely popular Auto Gear Shift (AGS) technology is available on more variants of the Dzire, starting from the V trim up to Z and Z+ and around 20% of buyers have chosen the automatic variant. The new Dzire meets the aspirations of young and indulgence seeking Indian customer, Kalsi added.