Maruti Suzuki India Limited (MSIL) has inaugurated its 400th Areana showroom spread across 278 cities and towns across India. Maruti Suzuki Arena sport modern looks and offer a warm, friendly and comfortable environment for customers. MSIL Customers have the option to buy new vehicles from Maruti Suzuki’s three retail channels - ARENA, NEXA and Commercial through the company’s total sales network of 2,940 showrooms covering more than 1,860 towns and cities.
Nearly 80% car buyers in India research online before they decide on a purchase. At Maruti Suzuki ARENA, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through large interactive Product Vision touch screens placed at the showroom. A dedicated personalisation zone with car configurators will enable customers to electronically customise cars by a mix and match of accessories. Information on tab will help relationship managers to address customer queries comprehensively. All Maruti Suzuki showrooms across India will progressively adapt to the new ARENA for to provide enhanced customer experience.
Shashank Srivastava, Executive Director (Marketing & Sales), MSIL, said it is an important step in the company’s journey of transformation and is built on continuous research, listening to the customer and anticipating future trends.