Maruti Suzuki Invites Applications From Start-Ups For Fourth MAIL Cohort

Maruti Suzuki Invites Applications From Start-Ups For Fourth MAIL Cohort

Maruti Suzuki India Ltd MAIL Start-Up Fourth Cohort Mobility & Automobile Innovation Lab

Mobility and Automobile Innovation Lab (MAIL) co-creates technology-led mobility business solutions, complementing ‘Start Up India’ vision

Maruti Suzuki India Ltd (MSIL) is inviting applications from start-ups for the fourth cohort under its Mobility & Automobile Innovation Lab (MAIL) initiative. MSIL is now engaged with nine start-up firms selected in the previous three rounds of MAIL program. These start-ups are SenseGiz, Xane, Eyedentify, Enmovil, Docketrun, Dave.AI, Rezo.AI, Fabrik and ElectreeFi. Entries for this fourth cohort will be accepted till May 15, 2020.

A large number of start-ups submitted entries in the first three cohorts of the MAIL initiative, of which 25 firms from each cohort were invited for the next round. While the third cohort is still on, a total of nine start-ups were selected from first two cohorts of the MAIL programme. Under this programme, applications are invited from start-ups working in the areas of mobility and automobile space.

Maruti Suzuki’s MAIL initiative was launched in January 2019, supporting start-ups by co-creating innovative business solutions in the mobility space. The futuristic solutions being developed will have a positive impact on business. These help efficiently bring in technological advancements. The winners get an opportunity to undertake paid proof of concept (POC) with MSIL to develop business solutions for any live use case. The teams get opportunity of real-time implementation of the solutions offered. Currently, seven POCs are underway in MSIL.

Kenichi Ayukawa, Managing Director and CEO, MSIL, said the Indian start-up community is working on bright technology ideas, which can help the automobile industry. The MAIL initiative is aligned with the company’s spirit to collaborate and innovate, he added. “Our experience with start-ups in the first three cohorts is very encouraging and together we are moving towards technology-led solutions for our business. MAIL program is aimed at tapping early-stage start-ups and help them to convert their innovative ideas into ground-breaking solutions. We look forward to more disruptive ideas in our fourth cohort of MAIL.”

Maruti Suzuki has partnered with GHV Accelerator – an Indo Japanese early stage seed fund, to identify and address the early-stage start-ups with innovative, practical and customer-oriented solutions. The participating start-ups will be provided with an opportunity to turn their innovative ideas into practical disruptive solutions and showcase their entrepreneurial capabilities.