Maruti Suzuki India (MSIL) today announced a complete revamp of its True Value operations, designed to make pre-owned cars more attractive and transparent for customers. To ensure quality and reliability, pre-owned MSIL cars will be selected and refurbished at its dedicated workshops and offered to customers with warranty and free services.
As a part of the transformation, a network of independent True Value outlets will be set up across the country, with a larger display area for a variety of pre-owned cars of the company. These outlets will be digitally integrated through a portal so that customers can access details of all the cars available at True Value outlets nation-wide. This will help customers to make their choice and visit the relevant True Value outlet for a test drive.
Speaking on the occasion, Kenichi Ayukawa, Managing Director and CEO, MSIL, said, “We want to offer buyers of pre-owned cars the same experience as buyers of new cars. A network of spacious new outlets, using digital technology for customer convenience, will be a highlight of True Value. Our focus will be on quality cars, refurbished and certified with the assurance of warranty. A star-rating for each car will help the True Value customers to make a right choice.”
“As a part of Maruti Suzuki’s transformation, we have introduced new products, entered new segments and launched the NEXA channel for sales and service. All these initiatives have been appreciated by our customers. A revamped True Value is a part of these efforts,” Ayukawa added.