Mercedes-Benz Rolls Out ‘Service on Wheels’ Initiative

Mercedes-Benz Rolls Out ‘Service on Wheels’ Initiative
Mercedes-Benz Rolls Out ‘Service on Wheels’ Initiative

Mercedes-Benz has rolled out the ‘Service on Wheels’ initiative for Tier 2 and Tier 3 cities in India. The company said that as part of this initiative a service truck equipped with all tools along with professional service personnel will attend to customer cars, especially in cities where it does not have a direct presence. Mercedes-Benz stated that on being notified, a mobile service truck will visit the customer’s area and carry out the inspection, repairs and service of the car. This initiative is part of the company’s service differentiation strategy under the ‘My Mercedes, My Service’ umbrella, launched in July 2016.

The Phase I of ‘Service on Wheels’ will travel to 15 different Tier 2 and Tier 3 markets undertaking service-related requirements of customers in the remaining months of 2018. Specially trained service advisors, vehicle preparation centre technicians, sales advisors along with other support staff accompany the Mercedes-Benz ‘Service on Wheels’ truck at each visiting location. For more intense repair work including body and paint works, the customer can also book workshop appointment at the ‘Service on Wheels’ by the Service Advisor.

Roland Folger, Managing Director & CEO, Mercedes-Benz India said that the company with its new offering can assure its customers, especially in cities beyond the large metros, complete peace of mind.

Santosh Iyer, Vice President - Customer Service, Retail Training and Corporate Affairs, Mercedes-Benz India stated that this initiative will break the barrier of fixed location set-up for servicing a luxury car. Featuring the largest service truck deployed, ‘the Service on Wheels’ initiative will provide customers an experience which is similar to any Mercedes-Benz workshop, and will travel across the country benefiting customers with quick service at their doorsteps, he added.