MG (Morris Garages) Motor India has announced it will contribute towards girl child education with the commencement of sales of MG Hector. The company will be leveraging its partnership with IIMPACT NGO and facilitate one month’s education for every girl child from every Hector sold.
IIMPACT has been engaged in providing quality education to young girls through its learning centres in remote villages across the country. As part of its partnership with IIMPACT, MG will be supporting 30 learning centres to begin with and plans to increase this number substantially every year as the scale of its operations grows as part of its focus on ‘community building’.
Rajeev Chaba, President & Managing Director, MG Motor India, said with IIMPACT, the focus is on girls hailing from underprivileged backgrounds, as they work towards creating a better future for themselves. The initiative also enables owners of MG vehicles to contribute to as well as support a critical cause and become MGChangemakers, he added.
Rema Harish, Executive Director, IIMPACT, said, regional inequalities are compounded by historical social inequalities, particularly for the girl child and the programme seeks to bring about social change through education to address issues in specific areas.
In 2018, as part of its efforts to highlight gender diversity, the carmaker collaborated with ‘The Better India’ for the “MG Changemakers” initiative, honouring 6 women trailblazers that inspired change in different communities across the country. The aim was to highlight how women, with their extraordinary spirit, peerless grit and determination, can create a positive impact within society. The carmaker also joined hands with TRAX NGO to launch its road safety initiative, ‘Road Safety and Juniors Programme’. Since its launch in November 2018, the programme has already been implemented across 257 schools in Gurugram and Faridabad, impacting over 300,000 school students.