MG Motor Launches Pre-Owned Car Sales Unit 'MG Reassure'

MG Motor Launches Pre-Owned Car Sales Unit 'MG Reassure'

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The certified pre-owned car vertical called ‘MG Reassure’ will be providing the best residual values on used MG vehicles to customers

MG Motor India has launched its pre-owned car unit MG Reassure across all its dealerships across the country. Customers purchasing MG vehicles from MG Dealerships will get quality pre-owned cars to choose from which would have undergone a rigorous quality check. In terms of assurance, customers would also get 3 years and unlimited km warranty, 3 years roadside assistance, and 3 free services. All these vehicles will be assessed through 160+ quality checks to ensure the leading inspection standards and conduct all necessary repairs before their resale. As part of its continued effort to leverage technology, MG will undertake a methodical evaluation of the pricing of the used vehicles. MG owners can also sell their MG cars without any obligation to exchange them for a new MG vehicle.

Based on industry reports, the current residual value of MG Hector after a year of use is in the range of 95-100 percent. This in itself is a benchmark and has been made possible because of the customer-oriented approach of MG and various industry-first initiatives aimed at bringing customer satisfaction. Gaurav Gupta, Chief Commercial Officer, MG Motor India mentions “Through MG Reassure program, we want to create a platform extending Transparency, Speed, Peace of Mind, and Assurance of the Best Resale Value of MG cars to our customers across India. This program also offers a unique opportunity to other patrons for purchasing quality pre-loved MG cars from our Reassure centres. The initiative will enhance customer retention and empower our patrons to stay within the MG Family while enjoying flexible ownership.” MG vehicles already maintain one of the best resale values within the industry. According to top car valuation engines, MG Hector’s resale value is dominating the segment.