MG (Morris Garages) India has announced its association with British actor Benedict Cumberbatch as its brand ambassador. The acclaimed actor, known for his roles in various TV shows and movies will be the face of MG India. The association of Cumberbatch further underlines MG’s unique British heritage and its focus on enabling the future with the core pillars of innovation, diversity and technology.
Cumberbatch said he has grown up seeing and reading about MGB’s and MG Midgets, recognising MG as a classic and iconic brand. “I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future,” he added
Rajeev Chaba, Managing Director and CEO, MG India, observed that as one of the most recognised and beloved cultural icons from the UK, Cumberbatch has a lot in common with Morris Garages. He has experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation, Chaba noted.