Maruti Suzuki India (MSIL) today announced rebranding of its retail network across India, seeking to leverage on digital technology to keep pace with the changing preferences of its modern customer. The company’s showrooms selling mass market models will now operate under Maruti Suzuki Arena chain. It currently sells premium products under the Nexa retail chain.
Maruti Suzuki Arena is a part of the company’s ‘Transformotion 2.0 initiative’, an MSIL statement stated. The company is targeting to set up over 80 Maruti Suzuki Arena by March 2018. Currently, MSI has 2,050 showrooms across 1,683 cities across India selling nine cars every minute while engaging with 1.26 lakh customers each day.
Commenting on the development, Kenichi Ayukawa, Managing Director & CEO, MSIL, said, “This transformation at the showrooms will be in phases, and we hope to cover the entire Maruti Suzuki channel in the next 3-5 years.”
“Maruti Suzuki ARENA will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms,” Ayukawa added. Emphasising on the role of digital technology, he said that this initiative will make it possible for Maruti Suzuki to offer more convenience, more information, enhanced transparency and better service to its customers.
By connecting seamlessly the digital space world with the physical space at showrooms, MSI is seeking to redefine customer experience at its network, Ayukawa said. The rebranding is part of the company's strategy to meet its target of selling two million cars by 2020.