Penray, Inc and Talbros Gardx Performance Products Ltd have announced a partnership that will see Penray’s chemical additives, functional fluids and car care products marketed throughout India using the Talbros sales, marketing and distribution expertise.
The partnership with Penray will provide Talbros with an extensive line of chemical products needed to service petrol and diesel-powered cars, trucks, and motorcycles in India. The line would include car care products, cleaners, functional fluids, professional installer kits and service chemicals. Professional installers will benefit from the high quality products that will enhance shop productivity, improve vehicle performance, gain customer satisfaction and help workshops to grow their business.
“Talbros will provide intimate knowledge of local markets, buying patterns, and social customs along with distribution, sales and marketing expertise to our well established customer base and beyond” stated Karan Talwar, Director, BNT Talbros Group. “Penray will support the partnership with products, technical training materials, promotional materials, marketing programs, and sales support”. Penray and Talbros will also work together in producing a market-specific web site promoting these products.
“This new partnership offers the region the best of all possible worlds,” said Dave Sholtis, CEO for Penray. “It provides extensive new distribution for our products in a region that can benefit from the features our products provide and it provides Talbros with an extensive new product line that will build the value proposition they offer to their customers.” Continues Penray’s Sholtis, “With Talbros’ distribution and marketing established, they are well-positioned to market Penray’s products where they will improve vehicle serviceability.”