Peter MacKenzie has been named managing director of Harley-Davidson India with immediate effect. In his new role, MacKenzie will manage Harley-Davidson India’s leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities to expand the company’s presence in the country.
MacKenzie assumes the role in addition to his current role as managing director for Greater China, and he will continue to be based in Shanghai. For the everyday requirements, Manish Agarwal, Country Manager, will provide support to the India operations.
Commenting on the announcement, Marc McAllister, vice president and managing director, International Markets, said, “India is a strategic market for us in line with our company strategy to build the next generation of Harley-Davidson riders globally. I am confident that MacKenzie will provide strong leadership to the team to grow the reach and impact of our brand, as we expand our dealership network in the country to support our business and give loyal and new customers greater access to our brand.”