Renault India today launched its MY Renault App, which is a user-friendly smart phone application for customers available across its range of cars. The MY Renault App is claimed to offer over 60 features, including access to vehicle service history, personalised reminders and notifications, online service appointments, digital vaults for document storage and e-payment facility. The app is available on Android and iOS platforms, and is the first mobile app from an automobile manufacturer to feature e-commerce facility.
MY Renault App incorporates an intuitive design approach which makes it extremely user-friendly and serves as a platform to engage with customers through personalised communication, the company said. Renault noted that the app was conceptualised, designed and developed in India, to best serve the local customers’ requirements. With its industry-first e-commerce facility, the app enables Renault customers to explore personalisation options for their vehicles and avail exclusive offers specially designed for their cars.
The App is also directly tagged to Renault Connect, Renault’s Dealer Management System (DMS), which makes the dealers seamlessly integrated into the process. This also enables a secure registration and login process for customers on to the app, Renault noted. Apart from DMS, the app also integrates information from systems like roadside assistance, customer care, payment gateway, SMS and email engines to provide a unique experience across the vehicle ownership cycle.
Sumit Sawhney, Country CEO and Managing Director, Renault India Operations, said the company has launched the My Renault App in line with the increasing popularity of digital platforms among Indian consumers. He added that it offers a seamless and convenient ownership experience, and will supplement existing product specific apps. It will be offered at no cost to all existing Renault customers, noted Sawhney. On the company’s future product strategy, Sawhney said Renault will Renault will launch the premium, feature-loaded CAPTUR in India this year, in order to continue to build on product offensive strategy to drive volumes in India.