All Royal Enfield stores to sell only BS 6-compliant motorcycles beginning from 21 March, 2020
Royal Enfield today announced that is now among the first automotive companies in India to have successfully sold all existing inventory of BS 4 motorcycles across its dealerships. It has therefore become fully compliant with the new BS 6 emission norm regulation adequately ahead of the mandated timeline. The company introduced BS 6-compliant motorcycles in early January, with the Classic 350 dual-channel ABS being the first model to move to the new emission norm.
The company has worked with its dealership network to ensure a seamless transition to the new BS 6 motorcycles. It has deployed phase-wise strategies to make sure that production and distribution of BS 4 inventory is scaled down, and has simultaneously scaled up that of BS 6 motorcycles. Various teams have worked closely with the backend and frontend channel partners to ensure a smooth and hassle-free transition, the company noted.
Starting March 21, 2020, all Royal Enfield stores across India will retail only BS 6 motorcycles, thereby becoming one of the first automotive brands in India to fully transition to the new emission norm, ahead of time.