SAIC Motor Corporation Limited today announced its plan to enter the Indian automobile market through a fully-owned car manufacturing facility in India, as a part of its expansion plans in the country. The company is in the process of finalising its manufacturing facility and is firming up its product strategy for the Indian market, details of which will be announced later. The operations are expected to commence in 2019.
SAIC Motor intends to deliver environment friendly mobility solutions under the MG (Morris Garages) brand in the Indian market. The company offers various solutions and technological capabilities required in the development of ‘New Energy Vehicles’. According to a statement issued, MG products, being designed and engineered at its European & Global Design Centers, will now be manufactured in India, while conforming to global quality standards and aligning with the Indian regulations, emission norms and driving conditions.
The MG brand originated as a British Racing Sports Brand in the year 1924 and has evolved into a modern-day brand over the past 93 years. SAIC Motor is located in markets including UK, USA, Europe, Australia, New Zealand, South America, Middle East, South East Asia, Thailand and Indonesia. The company has also established its ‘Overseas Innovation Center’ in Silicon Valley, California.
“The introduction of the iconic British Sports Car Brand ‘MG’ in India is an important part of SAIC Motor’s global strategy. Our aim is to provide best-in-class vehicles, integrating sophisticated British design and quality, breakthrough product features and a pleasing ownership experience,” the company said in a statement.