Shell Launches AX 7 Range in India

Shell Lubricants has launched the semi synthetic engine oil under the Shell Advance AX7 range. With the launch of the Shell Advance AX7 10W-30, Shell claims to complete its portfolio in line with changing market trends. Formulated for new powerful engines and modern bikes, the latest addition to the Shell Advance portfolio aims to serve automobile OEMs that are looking to improve fuel economy of their vehicles by using appropriate low-viscosity, friction reducing engine oils. Priced at Rs. 453, the Shell Advance AX7 10W-30 will be available in packs of one liter and 0.9 liter across India.

Shell has a technical collaboration with Ducati that it claims has lead to continued development of Shell Advance products in the testing environments. Power bikes undergo extreme temperature and engine wear stresses and Shell India stresses that the Advance AX7 10W-30 adds superior wear and high-temperature protection even in adverse terrains, thus providing complete protection and enabling riders to ‘Outride Anything’.

Mansi Tripathy, Country Head, Shell Lubricants, India has said that the two-wheeler engine oil market in India is consistently growing at a healthy CAGR 7.2% as per a Kline & Company 2017 report.” In line with this growth, we are committed to innovate using technology to not only meet the on-road challenges of bikers, but also surpass their expectations. With the Shell Advance AX7 10W-30, we want to focus on providing powerful and exhilarating riding experiences to bikers,” she added.




Anirudh Raheja
Author: Anirudh Raheja
A technology lover by passion, and an automobile journalist by profession. Anirudh has been networking extensively with key industry stakeholders to understand the diversity of automotive industry and keeps himself abreast with the industry developments. He is always keen to learn new things and skills that keep him 'Committed, Resourceful and Motivated'. He tweets @itsme_anirudh